「策略」指的是企業為了實現特定的長期目標或解決某些問題而採取的行動，長久以來一直被視為是經營管理的重要原則，其相關學術研究也發展得相當成熟。後來，一部分研究策略的學者認為傳統的策略研究缺少以微觀角度對策略執行的細節分析，因此有了策略實踐理論的產生。理論發展至今也有一段時間，然而其相關的實證研究仍相當少見。因此本研究透過質性研究的單一個案進行策略實踐之實證研究。
　　本研究以台糖長榮酒店為實證對象，其行銷策略活動「轉角336美食市集」為實證個案，針對策略實踐理論之核心三元素以及其他重點等相關議題加以探討，希望經實證後可達到以下之研究目的：
一、瞭解台糖長榮酒店轉角336美食市集的策略是如何被實踐。
二、瞭解台糖長榮酒店轉角336美食市集的策略實踐過程有哪些實踐者參與其中。
三、瞭解台糖長榮酒店轉角336美食市集之策略的成效和建立的實務為何。
四、瞭解台糖長榮酒店轉角336美食市集的策略實踐者、實踐作法和實務之間有何關聯。

　“Strategy” refers to the actions taken by an enterprise in order to achieve specific long-term goals or solve certain problems. It has been seen as a primary principle in management field, and the relevant academic research are also well-developed. The growth of s-as-p into a field of research arises in part from an increasing dissatisfaction with conventional strategy research, considering s-as-p could problematize the performance issue at a more micro level. This movement toward practical relevance prefers concrete micro actions rather than abstract macro analysis. Strategy-as-practice research is now entering its second decade with scarce empirical studies; therefore, this research explores s-as-p with an empirical study through a qualitative single case study method.
　This empirical research targets Holiday Market of Evergreen Plaza Hotel (Tainan) as research case, focusing on discussing the core three elements under s-a-p theory, anticipating realizing the following research purposes:
1. To comprehend how Evergreen Plaza Hotel (Tainan) practiced Holiday Market in a strategic way.
2. To comprehend who practitioners were in the process of Evergreen Plaza Hotel (Tainan) practicing Holiday Market.
3. To comprehend the outcomes and the practices established in the process of Evergreen Plaza Hotel (Tainan) practicing Holiday Market.
4. To comprehend the connections between the practitioners, praxis, and practices in the process of Evergreen Plaza Hotel (Tainan) practicing Holiday Market.

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