近代醫學研究報導證實健身運動，除了對心肺功能及肌力強化保健有極大的幫助，運動時體溫提高，會使得體內荷爾蒙產生變化：如讓腦下垂體產生腦內啡（Endorphin）、血清素(Serotonin)、多巴胺（Dopamine）可使運動者有快樂、愉悅的感覺，產生樂觀、積極的態度，達到減壓放鬆的效果。但是運動鍛鍊中的無聊以及惰性的克服，考驗著鍛鍊者的意志力，因此健身器材配置電視或與iPod等娛樂功能結合，試圖激勵鍛鍊者之運動意願已是市場之基本需求。
本文主要研究目的提出若有「綠色」健身器材，可將運動鍛鍊者輸出的體力功，經由「綠色」健身器材轉變為與電力公司相同之電能並與之合流並且優先被使用，相當於是一個以人的體力為燃料的微小型發電廠，以呼應現代因地球暖化務必節能減碳之訴求，並以此節能減碳之內隱環保概念，及可產生可抵消電力公司電費之外顯實質的金額，達到體驗「環保」教育進而產生挑戰自我體能之目的，並探討消費者因「綠色」健身器材對健身俱樂部之價值與其消費行為之研究。
本研究方法採問卷調查法，問卷對象包含企業主、上班族、學生等，問卷計發出209份，實際回收193份，回收率為92.36％。並依照研究目標及動機設定研究架構及研究假設，以計量經濟的線性機率模型（Linear Probability Model）的多元迴歸模型（Multiple Regression Model）檢定方法達到研究分析之目的。
本文之研究發現一般民眾的觀念非常顯著認同「綠色」健身器材對「節能減碳」之訴求，如果可加上實質之金額回饋，被鼓勵大幅提高參加健身俱樂部會員意願，及增加每週至健身俱樂部運動次數頻率可有極端強烈的顯著意願，此研究報告亦可提供給予健身俱樂部經營者作參考，要將消費者產生的電能是否作回饋金來吸引會員的加入或視為營收的一部份則是其經營模式之運籌。
關鍵字：綠色健身器材、健身俱樂部會員、回饋金、運動頻率、線性機率模型

In this article’s purpose we propose that if there is “Green” fitness equipment, which it can convert human exercise energy and feed it back into the grid as usable electricity and to be used as the priority power grid in the facility, it’s like a small power plant fuel with human physical power. This would also respond to global warming issues that we must conserve the energy and lower carbon emission, and so as the substantial amount of electric bill from the power company which can be offset by generated power to achieve the experience for the education of "Environmental Protection" and create the purpose of challenge oneself physically; then, exploring the research of the value and consumer behavior toward “Green” fitness equipment for fitness clubs.
The research method for this abstract will use questionnaire survey, and subjects contain business owners, office workers, and students. 209 questionnaires have been handed out, and 193 questionnaires have been collected with response, the return rate is 92.36 %. And in accordance with the setting of research goal and motive, and research framework and hypothesis by using Linear Probability Model with Multiple Regression Model to achieves the purpose of research analysis.
This research shows the general public recognizes the “GREEN” fitness equipment’s intentions for “Energy Conservation and Carbon Reduction”, and with the real money give back, the club members are significant willing to continue joining the club and increase the frequency of exercise in the club. This study also can be the reference for the fitness club owners, they can consider either providing some kind of bonus according to the power generated from the consumers to attract new members or viewing it as partial of the turnover for its model of operation.

Keyword: green fitness equipment, club members, bonus, exercise frequency, linear probability model.

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