順應時代演進，人口結構與網路資訊科技快速發展的趨勢，消費者的意識抬頭，連帶影響建築產業環境產生轉變。因而使得企業開始聚焦於「服務」，同時過去所強調的商品亦只能作為價值的載體。企業不再是價值唯一的創造者，因此，企業必須改變過去以自我為主要核心之思維，以良性的協作互動，與利害關係人建立更為深層堅實的雙向關係，持續主動的自我調適，才能夠於激烈競爭的市場環境中站穩根基，並維持其永續發展的競爭優勢。

由於過去的研究鮮少以「價值共創」的角度來探討建設產業的經營型態，本研究擬以質性研究中的單一個案研究法，並採深入訪談方式，透過服務主導邏輯之理論觀點，探究台灣南部建商：富立建設公司與其利害關係人如何於建築全案歷程(推案過程)，以Prahalad & Ramaswamy (2004)共創的四大基石DART架構，結合Saarijärvi et al. (2013)的價值共創實務架構，認同彼此之間的價值主張與整合各方資源，期望藉此個案視角，進行相關學術文獻之實證，為未來實行共創機制的運作推展提供更臻完善之參考指標。

本研究發現，價值的創造係發生於建築全案中的各個階段歷程中，每個環節的運作流程都是環環相扣並且相互影響。由主要的資源整合者，在服務系統中帶動其他參與者，在一連串價值互動的過程中，透過資源的投入進行互動與交換，讓價值在各服務系統中能持續被創造、呈現和感受。換言之，企業應重視價值的創造過程，並對於利害關係人有所了解，透過建立正向而深層的合作關係，釐清彼此的價值主張，並設計良好的管理運作機制，盤點及善用參與共創者所具備的資源，才能有效對於彼此之間互動性和參與度，作全面性的提升，將價值產出的效益最大化，達到多方共贏之局面，真正落實價值共創的實務意涵。

SUMMARY
This study employs qualitative research method to explore a southern Taiwan construction corporation, Fuly, from a service-dominant logic(SDL) theoretical perspective to see how the corporation achieves co-creation with its stakeholders through interaction and adjustment in a construction project. The study discovers a mutually affecting and intertwining relevance between the creation of value and every sector in the whole process of selling a construction project (including pre-selling and roll-out periods). A cooperating relation is first established by having a consensus on value propositions; subsequently, the main resource integrator should activate all the other participants (actors) to invest more and more interchangeable resources to let value be created, shown, and felt in the service system persistently. In other words, enterprises should pay attention to the process of creating value and understand their stakeholders. In order to have an overall and effective uplift on interaction and participation and to maximize the efficiency of value production to reach a win-win situation and truly solidify the meaning of value co-creation, enterprises should establish a positive cooperating relationship with its stakeholders by clarifying each other’s value propositions, forming a good management operating system, and utilizing the actors’ inventoried resources wisely.
Keyword: service-dominant logic, service system, value co-creation, stakeholders

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