隨著全球經濟與消費模式的轉變，企業經營邏輯由傳統的商品導向逐步轉型為以服務為中心的價值創造模式。服務主導邏輯（Service-Dominant Logic, S-D Logic）強調，價值是透過企業與顧客的互動過程共創而成，並非單向由企業提供(Vargo & Lusch, 2004)。另一方面，價值共創（Value Co-Creation）理論則進一步闡述，顧客不再是被動的價值接受者，而是主動參與者，於設計、使用與互動過程中共同塑造價值(Prahalad & Ramaswamy, 2004)。
本研究以君鼎製作空間規劃公司為質性個案，旨在探討服務主導邏輯在品牌商業空間設計產業之應用實踐，並分析君鼎如何透過價值共創機制影響品牌企業之展店策略與空間設計成效。研究採用深度訪談與次級資料分析，結合服務主導邏輯四大核心概念（價值共創、資源整合、服務交換、價值主張）與DART模型（對話、存取、風險評估、透明度）作為理論分析架構。
研究結果顯示，君鼎製作空間規劃有效運用服務主導邏輯之思維，轉型為「一站式展店整合服務」提供者，透過與品牌客戶的持續對話與合作，實現高效率、高一致性的展店策略，並以資源整合與服務交換深化顧客關係。此外，其導入價值共創機制，不僅提升了品牌企業的市場敏捷性與消費者體驗，也強化了企業本身的競爭優勢。最後，研究亦提出服務主導邏輯與價值共創理論在空間設計產業應用的理論意涵與未來研究建議。

With the transformation of the global economy and evolving consumer behaviors, business models have progressively shifted from a goods-dominant logic (G-D Logic) to a service-dominant logic (S-D Logic), emphasizing value co-creation through interactions between firms and customers. Service-Dominant Logic asserts that value is not embedded in goods but realized collaboratively through service exchange. Meanwhile, Value Co-Creation theory further posits that customers actively participate in value creation during the design, usage, and interaction processes, rather than being passive recipients.
This study adopts a qualitative case study approach to investigate the application of Service-Dominant Logic in the commercial space design industry, focusing on the practices of GENEDICS Design. It analyzes how the firm integrates the core concepts of S-D Logic —value co-creation, resource integration, service exchange, and value proposition—and employs the DART model (Dialogue, Access, Risk Assessment, Transparency) to enhance brand clients' store expansion strategies and spatial design outcomes. Data collection includes in-depth interviews and secondary data analysis.
The research findings reveal that GENEDICS Design has effectively transformed its business model into an integrated store expansion service provider, leveraging continuous dialogue and collaboration with brand clients to achieve high-efficiency and brand-consistent spatial strategies. Through resource integration and service exchange, the firm strengthens customer relationships and delivers enhanced market agility and consumer experience for its clients. This study contributes to the understanding of how Service-Dominant Logic and Value Co-Creation theories can be practically applied in the commercial space design industry and offers managerial insights and future research directions.

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