隨著現今各方技術的進步和大多數人們生活水平的提高，導致眾多產品的生命週期縮短，更加容易將產品汰舊換新。大多數人對二手市場的接受度也愈來愈高，這樣的趨勢加上現今網際網路的發達，線上拍賣更是將二手市場的規模更加擴展。本研究在眾多二手產品中，特別探討二手消費性電子產品，此類產品是人們時常會接觸到的用品，而且因為科技不斷的進步，製造商不斷的將產品推陳出新，令消費性電子產品比其它產品有極高的更換率，所以這類產品在二手市場中顯而易見在來本研究希望探討消費者對二手產品的刻板印象，而這刻板印象的褒貶，是否對於購買意圖有所影響，同時也探討到消費者過往對於產品的相關經驗，亦或是對於二手產品價值的判斷，這些都會是消費者在做購買決策時，會影響的因素。本研究使用眼動儀進行眼動追蹤實驗收集實驗參與者觀看呈現畫面後選擇的眼動資料，利用凝視次數、凝視時間、瞳孔大小以及行為資料來分析不同資訊對刻板印象的影響，在凝視次數、凝視時間的眼動資料和行為資料上都可以在刺激前後發現顯著的發現差異存在，而瞳孔大小的變化則在此實驗中無顯著差異存在。

With the advancement of technology and the improvement of the living standards of most people, the life cycle of many products has been shortened, making it easier to replace products. Combined with the development of Internet, online shopping have expanded the scale of the second-hand market. This research focuses on second-hand consumer electronics products of many second-hand products. These are products that people often come into contact with, and because of the advancement of technology, manufacturers continuously introduce new products. Therefore, making consumer electronic products’ replacement rate higher than other types of products. So these products have obvious opinions in the second-hand market. In this study, we hope to explore the stereotypes of consumers on second-hand products, and whether this stereotype has an impact on the purchase intention, but also explore the consumer's past experience in the product, or the value of second-hand products. These will be the factors that will influence consumers when making purchasing decisions. In this study, Eye-tracking was used to collect eye movement data selected by experimental participants after viewing the presentation image. The Total fixation time, Total fixation count Pupil size and behavioral data were used to analyze the influence of different information on stereotypes. In the behavioral data and eye movement data of fixation time and fixation count, significant differences were found before and after stimulation, and there was no significant difference in pupil size change in this experiment.

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