在供應鏈中，由於上下游之間的資訊分享會提升供應鏈中個別廠商以及整個供應鏈系統的效益，故資訊分享已成為供應鏈管理中必然採取的手段與趨勢，供應鏈中最普遍的資訊分享方式，為下游零售商提供其資訊給予上游的製造商，然而為了使零售商願意提供資訊，製造商必須付予零售商一些費用，以作為零售商願意建置資訊分享相關軟硬體設施之誘因。本研究欲針對製造商應付予零售商提供資訊所需之代價，建構出一資訊定價模式，使雙方能夠建立資訊分享機制。

　　由於當零售商加入一個資訊分享體系後，將會提升製造商的隱含成長價值，同時擴大製造商的市場佔有率，故本研究將定價模式分為兩個部分，第一部分衡量製造商的成長價值，第二部分則衡量製造商的市場佔有率。在衡量隱含成長價值的部分，本研究則是利用實質選擇權 (Real option)，推導出製造商公司之投資計畫價值與投資權利，進而探討製造商所握有的選擇價值。在衡量市佔率的部分，本研究欲利用馬可夫鏈 (Markov chain) 探討當零售商加入該資訊分享體系後，所引發的市佔率變化。由於資訊特性有別於傳統實質商品之特性，因此本研究希望考慮到資訊的特性，提出一個有別於傳統定價之模式，解決實際上供應鏈中資訊定價之問題。

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張真卿（1997），企業的定價策略，台灣廣廈國際出版集團。

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