群眾募資已成為新興創業資金來源之一，從2010年開始有許多學者進行相關研究，例如探討募資專案成功因素或是提案動機等，但仍無從「專案類型」的角度切入探討不同類型專案的提案因素差異，因此本研究透過文獻探討與專家訪談，萃取群眾募資平台中社會文化與設計商品類型之成功專案因素，討論專案因素意義層面，再透過問卷調查贊助者針對專案因素之意義分類與影響贊助意願之程度。

本研究由專家訪談將因素分成共同因素、社會文化與設計商品成功因素三區塊共24項，在專案因素意義層面中，贊助者認為信任感與價值感最為重要，且有10個專案因素用於提升贊助者信任感。別於其他研究，本研究新發現兩類型高度影響贊助者贊助意願之專案因素，社會文化類型為「提供完整資金或預算規劃」，清楚的金錢規劃與應用讓贊助者放心並願意贊助; 設計商品類型為「提供實體產品受測資訊或影片」，透過真實產品的測試或試用者感想回饋增加對專案信任感，進而贊助。最後，本研究將專案因素結果轉換為一評分表，提案者可透過客觀的第三方評分自身專案與已成功專案之因素品質，其結果可使專案提案者發現自己與他人相較下的不足之處，在有限資源內，有效率操控最重要的專案因素，精進專案內容，吸引贊助者目光，或結合不同類型的重要專案因素產生複合式專案，吸引更多層面的贊助者，提高贊助意願，增加專案成功機率。

Crowdfunding has become one of the new entrepreneur capital sources. Starting in 2010, many scholars have related research, such as explore the success factors or proposals motivation, but there is less research on the "project category" to explore whether different types of projects have different successful project factors. Thus, this study did the literature review and interviews with experts to extract social culture and design project’s factors and also know the key feelings of evaluating project success rate. Then, through a questionnaire for project sponsor, we know factors’ significance and impact on sponsors.

The study found that two different types of projects have some different success factors. And these factors in the significance level, the sponsors think that the most important feeling is trust. Also, according to the research, we found most of the project factors are used to enhance the sense of trust to sponsors. Two types of highly influential factors on sponsors to attract them sponsor the project, the socio-cultural type is "to provide complete funding or budget planning"; design product type is "to provide testing information or video of the real product." Moreover, the research found more useful project factors than other research.

The last, we turned all the research result into a “review table.” Using the table with an objective rating, proponents can compare self-project with an already successful project to know which part of the content is not as good as others. The results may contribute to the future proponents who within the limited resources can select the most important factor in the project for attracting more sponsors.

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