在日益競爭的3C產品中，電源產業毛利逐漸下降，而電源產業之生產重心，研發中心亦轉往海外、大陸及東南亞。如何擬定策略提昇公司整體競爭力，乃是公司賴以永續經營的唯一方法， 而提升競爭力，除投入研發人力支出，增加生產設備外。如能整合重組現有各部門組織提升競爭力，則是另一項不錯選擇。本研究以影響工廠績效的主要因素去思考 ，進而依個人經驗擬出以新產品企劃、行銷管理與研發管理，對工廠績效的研究架構 ，並希望藉此研究印證經營電源產業相關公司的經營手法。

本研究屬探索性質，利用紙本及E- MAIL問卷，對電源產業及相關上下游產業從業人員 ，含零組件供應商進行問卷調查。根據收集相關資料結果，並利用描述性分析 、信度分析、相關性分析及迴歸分析，以驗證本研究架構。而根據問卷調查分析結果，對於電源供應器工廠之經營策略，加強新產品企劃功能 ，並整合研發管理 、行銷管理 ，確實能提升工廠績效；是故，如何建立新產品產品企劃、行銷及研發部門之有效管理機制，則是經營者必須思考之重要課題。

During these years, the 3C product industry is competitive and the gross profits of power industry are decreasing. The important R&D departments are also moved to the aboard. How to make the strategy to upgrade the organizational competitive is the way to keep the operating for the company. To raise the competitive ability, not only by upgrading the human capital, machines, but also by intergrating each department. According the working experience this study proposed the new products planning, sales management, R&D management factors which will influence the plant performance. By this research to explore the administration related to power supply industry.

In this research used the questionnaires which sent out by letter and e-mail in order to investigate the employees who working in the power supply industry and related region. From the collected data, this research used the descriptive analysis, reliability test and regression analysis to test the research framework. According to the analysis results shown that it can improve the plant performance for the power supply industry by enhancing the new product planning, sales management and R&D management. So, how to effectively manage the new product planning, sales and R&D are the important issues for the entrepreneur.

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