| 研究生: |
李佩澐 Lee, Pei-Yun |
|---|---|
| 論文名稱: |
公私夥伴關係觀點之地方文化館之價值共創的探討-以國立台灣文學館、交趾陶館、夕遊水逸埠頭及陳澄波、二二八文化館為例 Value Co-creation in Local Cultural Museums from Public-Private Partnerships |
| 指導教授: |
方世杰
Fang, Shih-Chieh |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際企業研究所 Institute of International Business |
| 論文出版年: | 2014 |
| 畢業學年度: | 102 |
| 語文別: | 中文 |
| 論文頁數: | 96 |
| 中文關鍵詞: | 公私協力 、地方文化館 、價值共創 |
| 外文關鍵詞: | public-private partnership, local cultural museum, value co-creation |
| 相關次數: | 點閱:156 下載:0 |
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地方文化館為「挑戰2008:國家重點發展計畫」的計劃之一,地方文化館政策執行至今已逾十年,然而在執行上有成效不彰的問題,亟需解決。再者,隨著網際網路的普及化、知識創意時代的來臨、自我意識的提升等,供應者單一創造的模式無法與時俱進,進而凸顯出使用者參與創造的需求,價值共創的概念便應運而生。因此,本論文主要是在討論地方文化館如何透過資源的投入以及政府功能在公私協力的機制下,進行價值共創。
本研究以地方文化館為研究對象以及價值共創為研究主體,期盼藉由研究結果回答四點研究問題:(1)地方文化館如何透過公私協力共創價值?(2)公有與民間地方文化館在透過公私協力共創價值的過程中有何不同?(3) 地方文化館價值共創的成果與價值共創的投入如何相互影響?
本研究將公私協力之價值共創分為三個部分,以作為本研究之研究架構:(1)以關鍵資源與關鍵流程作為價持共創的投入,(2)政府的角色功能以及其與地方文化館之互動作為共創價值的過程,(3)經營成果作為共創價值的成果與體現。本研究採用多個案研究法,選取兩個公有館舍與兩個民間館舍共四個地方文化館─國立台灣文學館、交趾陶館、夕遊水逸埠頭、陳澄波、二二八文化館─,作為個案,經由文獻分析、訪談及參與觀察等方法,以上述的概念性架構進行深入探討。
研究發現,(1)政府在面對公有館舍與民間館舍時,在經費補助與溝通協調上有所差異,(2)國立台灣文學館、交趾陶館、夕遊水逸埠頭此三個地方文化館在公私協力上較偏向「整合型協力機制」;陳澄波、二二八文化館則較偏向「自主型協力機制」,(3)人為資本可增強人力知識資本與社會資本的建構,並反向回饋加速人為資本的提升。
Local cultural museum is one of the policies belongs to “Challenge 2008 – National Development Plan” and it has been processed for over 10 years. However, the policies do encounter some problem such as inefficiency in implementation and the outcomes of the local cultural museums aren’t as well-performed as expected. Solutions to these problems are urgently needed. Moreover, in the era of knowledge and creativeness, the universality of Internet and the rise of self-conscious awareness, the mode that values created merely by suppliers has changed and the demand of users’ participation has surged as well. The concept of “value co-creation” then raised its importance. Therefore, the thesis is mainly discussing how local cultural museums co-create values through resources input, roles and functions of government under the context of public-private partnerships (PPPs).
The thesis takes local cultural museums as the research target and value co-creation as the subject of study, expecting to answer the four research questions: (1) How do local cultural museums co-create value through PPPs? (2) What are the differences between public and private local cultural museums in the process of co-creating value via PPPs? (3) How do the performances and the inputs of value co-creation in local cultural museums mutually influence each other?
The research divides value co-creation via PPPs into three parts: (1) key resources and processes are the inputs of value co-creation, (2) the roles and functions of the governments and the interactions with other local cultural museums are the process of the value co-creation, (3) the performance are the outcome of value co-creation. The thesis adopts multiple cases research method, selecting two public local cultural museums and two private local cultural museums as cases, exploring the value co-creation through literature review, interviews and participant observation.
The findings of the thesis are as the following: (1) the government’s functions of budget subsidy and communication and coordination are different when dealing with public and private local cultural museums, (2) National Museum of Taiwan Literature, Koji Pottery Exhibition Room and Sio-house are tend to be integrative mode, Cheng-Po Chen & 228 Cultural Museum is tend to be autonomous mode, (3) human-made capital help accumulate human and social capital, human and social capital will fortify human-made capital.
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校內:2017-02-14公開