在全球環境污染以及氣候變遷，人類的環境、自然資源、社會經濟都受到相當大的影響，而「節能減碳」、「綠色生活」、「永續發展」也成為全球亟重視之議題，且亟需推動與落實之觀念。在環保觀念的提倡下，小至個人行為，大至國家政策，無不為了環境保護而努力，而使用「綠色產品」即是一個保護環境的方法。「住宅」是一個壽命很長的產品，對環境的影響深遠且長久，若能瞭解影響購屋者購買綠色住宅之心理因素以及影響因子，則能發展在住宅上的綠色消費，實踐低碳之生活。
本研究欲瞭解購屋者之環境態度，及其對於綠色住宅認知與對綠色住宅之認知與涉入程度，是否影響購屋者購買綠色住宅產品之意願，並探討其各項因子之影響程度。本研究以臺灣地區一般的購屋者為研究受訪對象進行問卷調查，總共發出461份問卷，回收有效問卷為442份，分析階段使用描述性統計、項目分析、因素分析、多元迴歸分析、one-way ANOVA等研究方法，以驗證本研究各項假設。
研究結果顯示，「環境態度」以及「綠色住宅涉入程度」與「綠色住宅購買意願」呈現顯著相關；其中又以「綠色住宅涉入程度」高度影響「綠色住宅購買意願」。將環境態度構面分別以「環境涉入」、「環境關注」、「知覺行為控制」等三個因子進行討論，可發現「環境涉入」影響對購買意願影響較大；將綠色住宅涉入程度構面分別以「需要」、「興趣」、「價值觀」等三個因子進行討論，可發現購屋者對於綠色住宅之「興趣」與「價值觀」對購屋者影響較大。
由此可得知環境態度及綠色住宅涉入對於購屋者購買綠色住宅之重要性與影響性，其中又以環境涉入、對綠色住宅之價值觀與興趣為重要因素。依據研究結果，本研究建議如能加強個人對於環境的涉入與參與程度，以及提升其對綠色住宅之興趣，即能促進與提升綠色住宅之生產與銷售。一方面，可以提升人民永續之觀念，將其進一步延伸、推廣至永續生活、未來的綠色消費行為等，另一方面，可以促進綠色住宅的推動，減少地球資源的耗竭，使得資源得以永續使用，人民的生活更為健康、富裕。

The planet has subjected to considerable impact after the global environmental pollution. The idea of carbon reduction, green lifestyle and sustainable development has become one of the world's most urgent issues which must be propmoted.
In the concept of environmental protection, we make effort to protect the environment from personal behavior to national policy.Using green products is one way to protect the environment. This study focuses on understanding the factors affecting house purchaser to buy a green home. Building, which has a long product life, causes a deep impact to the environment. If we know what affect people to buy a green home, we can promote the purchase on green home, and also carry out the low-cabon life. In this study, questionnaire was conducted.In the analysis phase, descriptive statistics, item analysis, factor analysis, multiple regression analysis and one-way ANOVA was used in order to verify the hypothesis of the study. Based on the result, the study provide advices to enhance the interest in green housing, and the promotion of green housing which can reduce the depletion of the earth. In addition, resources can be sustainable used and people can live healthier and wealthier.

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