| 研究生: |
黃佳琦 Huang, Chia-Chi |
|---|---|
| 論文名稱: |
以服務主導邏輯與資源拼湊觀點探討地方創生:以土溝農村為例 Investigating the Regional Revitalization from Service-Dominant Logic and a Perspective of Resource Bricolage:A case of Togo Village |
| 指導教授: |
周信輝
Chou, Hsin-Hui |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2019 |
| 畢業學年度: | 107 |
| 語文別: | 中文 |
| 論文頁數: | 75 |
| 中文關鍵詞: | 地方創生 、服務主導邏輯 、資源拼湊 、共創價值 |
| 外文關鍵詞: | Regional Revitalization, Service-Dominant Logic, Resource Bricolage, Value co-creation |
| 相關次數: | 點閱:144 下載:5 |
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臺灣政府宣示2019年為臺灣地方創生元年,為因應城鄉發展不均的問題,推動地方創生之策略以「設計翻轉,地方創生」為目標,希冀創造產業興起、增加地方就業機會、改變人口流向,以復甦地方活力,借鏡日本地方創生之作法與成功案例。然而臺灣在地方創生的發展上尚待經時間驗證成效,但臺灣地方上的發展推動已行之有年且可歸納整理出地方創生的精神概念。本研究將以「土溝農村」為本研究個案,透過「服務主導邏輯」、「資源拼湊」兩種理論觀點切入來探討發展地方創生的脈絡,去分析土溝農村從過去無人聽聞的貧脊村落,到發展地方爭相造訪觀摩的臺灣第一座農村美術館,過程中如何運用各式資源透過土溝農村平台的去拼湊、整合、交換、創造,來扭轉地方劣勢,共創價值也創造農村轉型。在理論上,提出服務主導與資源拼湊之特性,點出土溝農村發展推動者在不同時期發展的應變與策略,在實務上,一起探討臺灣發展地方創生的可發展模式,為未來政府規劃地方創生的具體步驟與策略上帶來新的思維。
The Taiwan government has declared that 2019 will be the first year of Regional Revitalization in Taiwan. In response to the problem of uneven urban and rural development, the strategy of promoting Regional Revitalization is aimed at "designing overturning, regional revitalization ", and hopes to create industries and increase local employment opportunities. Change the flow of people to revitalize the local vitality and take advantage of the practices and success stories of regional revitalization in Japan. However, Taiwan's development of regional revitalization has yet to be time-tested, but Taiwan's local development has been promoted for many years and can be summed up to sort out the spiritual concept of regional revitalization. This study will be based on the case study of Togo Rural. Through the two theoretical viewpoints of " Service-Dominant Logic" and " Resource Bricolage ", this paper will explore the development of regional revitalization creation and to analyze how the rural areas of Togo have gone from unseen poor ridge villages and developed into the first rural art museum in Taiwan where local organizations are competing to visit and observe. How does Togo use the Togo Rural platform to use the integration, exchange and creation of various resources to reverse local disadvantages, co-create value and create rural transformation. In theory, it puts forward the characteristics of Service-Dominant Logic and Resource Bricolage and points out the strategies and strategies for the development of rural development promoters in different periods. In practice, we will explore the development model of local development in Taiwan and bring new thinking to the specific steps and strategies for the future government to plan Regional Revitalization.
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