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研究生: 林于富
Lin, Yu-Fu
論文名稱: 結合社群網路之旅遊系統設計與實作
Design and Implementation of Travel System with Social Network
指導教授: 蘇淑茵
Sou, Sok-Ian
學位類別: 碩士
Master
系所名稱: 電機資訊學院 - 電腦與通信工程研究所
Institute of Computer & Communication Engineering
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 54
中文關鍵詞: 社群網路推薦系統旅遊網站系統
外文關鍵詞: Social network, Recommendation system, Travel website system
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  •   隨著網路的蓬勃發展,各行各業提供給消費者的服務已經不能再一成不變,必須讓所有服務都線上化。並且在社群網路的興起,以及資料庫的應用上,配合這些種種跡象。本論文希望能找出消費者的消費習慣,並提出更進階的推薦服務,讓業者與消費者都能有雙贏的局面。
      本論文主要針對旅行業者實作一套線上的旅遊網站推薦系統。除了有一般旅遊網站的功能:註冊、旅遊介紹、報名、查詢、管理……等等。並利用每位會員的旅遊紀錄,結合社群網路和資料庫搜尋的概念,提出一好友判斷公式,為每位會員定義他的好友關係。並用真實旅遊紀錄去驗證所提出的好友判斷公式是否準確。最後分析公式中最好的參數設定,並利用找出來的好友關係進行推薦旅程的功能,增加旅客參加的意願。

    Due to the development of the network, each industry must be changed to provide services to consumers. All services have to be online service. And combined with social networks and database applications with these factors, this thesis hopes to understand the spending habits of consumers, and come up with better recommendation service. In this thesis system will provide industry and consumers, a win-win website system.
    This thesis is focused on the travel industry, to design and implement an online travel website recommendation system. Not only the function of the general travel websites, also to calculate each member's travel record. Use the concept of social networks and databases, propose a relation function. This function can find the true friendship between each member. Finally, analyzing the true travel record and finding the friendship. And use the friendship to recommend travels.

    摘要 I Abstract II 致謝 III 目錄: IV 圖目錄: V 表目錄: VI 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機與目的 2 1.3 研究方法 4 1.4 系統簡介 5 1.5 章節規劃 7 第二章 文獻探討 8 2.1 旅遊網站 8 2.2 推薦系統 10 第三章 系統資料庫架構與設計 13 3.1 基本資料庫 13 3.2 推薦功能資料庫 15 第四章 系統實作 17 4.1 使用者介面 17 4.1.1 一般使用者所能使用的網頁 18 4.1.2 會員使用者所能使用的網頁 23 4.2 管理者介面 27 4.2.1 管理會員相關網頁 28 4.2.2 管理旅遊行程相關網頁 31 4.3 推薦系統-好友評分方式 36 4.3.1 好友評分公式 37 4.3.2 參數討論 39 第五章 數據討論 43 5.1 預測方式 43 5.2 結果分析 45 第六章 結論與未來展望 50 參考文獻 51

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    [33] 燦星旅遊, http://www.startravel.com.tw/
    [34] 鳳凰旅行社, http://www.phoenix.com.tw/

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