數位科技藝術的發展對傳統與文化元素產生了深遠影響，促使數位科技藝術與世界文化遺產的融合在全球興起，包括越南河內。數位科技藝術作為一種創新的藝術表現形式，數位科技藝術為推廣文化認同提供新契機。自2020年起，數位藝術媒體展覽透過現代技術裝置為訪客帶來嶄新的體驗，使他們能夠以沉浸式互動方式於文化敘事體驗視覺和聽覺感官。這一趨勢滿足了人們對遺產地體驗式、互動式和美學魅力的需求，讓訪客能更深入地感受這些地點的故事與內涵。數位藝術在促進觀眾對文化認同的理解中扮演重要角色，透過提供互動性和沉浸式體驗，增強訪客與文化遺產的連結度，深化其對歷史與文化價值的欣賞，確保文化認同在當代語境下持續多樣化與相關性。這一現象不僅在越南當地引起重視，也逐漸成為全球關注的議題。
本研究旨在通過數位科技藝術與文化遺產空間整合，如何重新展示文化特徵，並以越南河內文廟夜間導覽活動“教育精髓”為案例，探討數位藝術如何增強有形文化遺產的故事敘事性，並鞏固文化認同。研究將透過文獻回顧強調推廣與強化文化認同的重要性，如何透過藝術方法重塑個人與文化遺產互動方式。研究方法包括線上問卷調查以收集初步數據，隨後進行半結構式訪談以及日間與夜間導覽的參與式觀察。此研究方法旨在評估數位科技藝術如何提升文化理解並豐富訪客感官體驗。透過整合這些方法，研究如何連結世界文化遺產的傳統特色與沉浸式媒體技術，強調數位科技藝術在文化欣賞與文化認同探索中，以及重新定義當代物質文化遺產體驗方面所扮演的關鍵角色。

The evolution of digital art has exerted a profound influence on traditional and cultural elements, leading to the global emergence of the fusion of digital art and cultural heritage, including in Hanoi, Vietnam. Digital art, as an innovative form of artistic expression, has introduced a new phenomenon with opportunities for promoting cultural identity. In the 2020s, various digital art shows bring novel experiences to visitors through modern technological installations, allowing them to interactively immerse themselves in the visual and auditory aspects of cultural narratives. This trend caters to the demand for experiential, interactive, and aesthetically engaging encounters at heritage sites, enabling visitors to connect with the stories and significance of these locations on a deeper level. Digital art plays a vital role in enhancing audiences’ understanding of cultural identity. Offering interactive and immersive experiences fosters a greater engagement with heritage, leading to a more profound appreciation of these sites' historical and cultural values. This ensures that cultural identity remains vibrant and relevant to contemporary audiences. Consequently, this phenomenon has gained importance not only locally but also on a global scale, making it an increasingly relevant topic.
This research endeavors to revitalize cultural identity by integrating digital art within heritage spaces. Taking the Temple of Literature Night Tour, titled “The Quintessence of Education” in Hanoi, Vietnam, as a case study, this study will investigate how digital art enhances the storytelling of tangible cultural heritage and reinforces cultural identity. Through literature reviews on the importance of promoting and strengthening cultural identity, this research emphasizes the role of artistic approaches in reshaping how individuals engage with cultural heritage. The study will use an online survey to gather initial data, followed by semi-structured interviews and participant observations during both daytime visits and night tours. This approach aims to evaluate how digital art enhances cultural understanding and enriches the visitor’s experience. By combining these methods, the study will bridge traditional heritage with immersive technologies, highlighting digital art's role in appreciating cultural identity and redefining heritage experiences for contemporary audiences.

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