台灣水產飼料於90年代迅速發展，揚名世界，後因受草蝦病毒影響，產量大減。目前世界養殖產量主要集中於中國與東南亞，以中國為世界最大養殖國，產量佔世界六成，且整體產業仍持續成長中。東南亞型態為粗放式養殖，配合飼料的普及率低，對水產飼料業者而言是深具潛力的市場。
　本研究採用質性研究方式，針對研究個案MI公司進行資料的蒐集與觀察分析：MI公司早年從事某品牌飼料經銷商，當時飼料廠的商業模式皆透過經銷商來販售飼料產品。偶後遭遇草蝦病變產量驟減，導致該經銷品牌的品質出現不良，促使MI公司經營者走向「企業轉型｣的道路。MI公司經營者透過蒐集市場資訊與客戶聲音，重新找尋新的市場定位與核心價值。最後制定出適合的新「商業模式｣執行，達成「企業轉型｣的目標。
　　本研究探討MI公司個案發現，企業轉型進行能否順利，與以下幾項關鍵因素有極大的關聯，包含：
1.產業環境發生變化驅動轉型
2.領導者的覺察力與敏銳的判斷力
3.在地化深耕通路，具有相對優勢
4.新商業模式核心價值的確立
5.原物料掌控，提升產品競爭力

Taiwan aquatic feed developed rapidly in 90s and became famous all over the world, after the impact of the shrimp virus, the yield is greatly reduced. At present, the production of the world is mainly concentrated in China and Southeast Asia, China is the world's largest breeding country, the output is 60% of the world, and the overall industry continues to grow. Southeast Asia is a kind of extensive aquaculture, and the popularity of mixed feed is low. It is a potential market for aquatic feed industry. In this study, qualitative research was conducted to collect and analyze data collected from MI company.
MI company was engaged in a brand feed dealer in the early years, when the feed factory's business mode was to sell feed products through distributors. Occasionally, the production of shrimp disease decreased sharply, resulting in poor quality of the distribution brand, prompting MI operators to "enterprise transformation" road. MI operators find new market positioning and core values by collecting market information and customer voice. Finally, a suitable "new business mode" is worked out to achieve the goal of "enterprise transformation".
This study investigates the case of MI Corporation. It is found that the smooth transformation of enterprises is closely related to the following key factors, including:
(1)The transformation of the industry environment
(2)The consciousness of the leaders and the sharp judgment
(3)Familiarity with the local business model has a relative advantage
(4)The establishment of the core value of the new business model
(5)Raw materials control, enhance the competitiveness of products

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