在競爭激烈的市場中，數位內容行銷已成為行銷人員鼓勵客戶與品牌和產品互動的重要工具。隨著數位渠道的使用越來越多，人們迫切需要盡可能有效地利用資源，以達到事半功倍的效果。本研究探討了不同形式的數位內容行銷（視頻和文字）對顧客參與度的影響，並提出將權力距離和溝通背景作為調節變量，以便為營銷人員提供一種方法，設計出專門有效的數位內容行銷形式，從而提高特定受眾群體的顧客參與度。

本研究採用實驗設計，比較了 "如何 "指南作為視頻和文字格式的刺激結果。結果表明，在高權力距離文化中，數字內容營銷有助於提高顧客參與度。最後一節討論了研究的局限性和未來可能的研究方向。

In a highly competitive market, digital content marketing has become an essential tool for marketers to encourage customers to engage with brands and products. With the increasing use of digital channels and the urgency to use resources as efficiently as possible to achieve more with less, this study examines the effect of digital content marketing in different formats (video and text) on customer engagement, proposing power distance and communication context as moderating variables in order to provide marketers a way to design digital content marketing in a format specifically effective for achieving a higher customer engagement for a specific segment of their audience.

This study uses an experimental design comparing the results of a “how to” guide as stimuli for both video and text formats. The results show that in high power distance cultures, digital content marketing can help achieve higher customer engagement. Limitations and possible future research directions are discussed in the last section.

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