本研究的目的是想探討社區居民態度對於生態交通發展之影響。而本研究模型是以社會交換理論模型為基礎，並且以個人好處、知識與信任，三個變數作為認知衝擊的前因，最後利用社區涉入作為本研究之干擾變數，欲瞭解社區涉入在認知衝擊與居民支持之間的關係。另外，本研究也將總樣本分為綠色運具使用者跟非綠色運具使用者兩個群組，並且針對兩群組來做分析及探討。根據結構方程模式分析結果顯示，不管是在哪一個群組之下，認知的正負向衝擊皆對居民支持有顯著的影響，而個人好處會正向顯著影響認知的正向衝擊，並且負向顯著影響認知的負面衝擊，社區涉入則是在負向衝擊和居民支持之間有顯著的干擾效果。最後，本研究將依據分析結果提出管理意涵以及未來研究方向建議。

This study aims to investigate residents’ support and attitude toward the ecomobility development using the latent variables of perceived personal benefits, knowledge, trust, perceived positive impact, perceived negative impact, and residents’ support. This study also divides the whole sample into two groups (Green transport users & Non-green transport users) and test their differences. Results reveal that perceived both positive and negative impacts are effective predictors of residents’ support. Perceived personal benefits is found to have statistically significant effects to the perceived impacts for the whole sample. Besides, results of moderating effect suggest that community involvement have a significant effect on the relationship between perceived negative impact and residents’ support but is not found any effect on the relationship between positive impact and support. Lastly, several discussions and suggestions for the future study are also introduced in the last.

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