正創造明確的將「對理想未來情境的想像」作為設計目標，為非線性變異的出現提供解釋，提供新的變異模式，並發展相應的設計程序及模組，在策略管理與應用的部分，則存在一定的發展空間。本研究即進一步嘗試建立新的理論概念加以統合、描述，進行理論發展，建立具體工具以供策略應用。讓企業在思考如何追求利潤的同時，透過創新思維及程序方法的引導，對產業和市場創造正面影響，尋求多贏。
本研究之主要目的在延伸正創造理論，透過「主客易位」促進多元價值觀的整合，共同建構價值論述，緣此導向「良性變異」的核心意涵：因意義改變而產生價值，使得該新物件或新程序對所有利益關係人均為正值。本研究除提出良性變異之定義，並分析產品、服務、事件案例各一，最終發展具相應原則的策略管理模式，期有助後續理論與實踐。

We are creating a clear vision of “imagining an ideal future situation” as a design goal, providing explanations for the emergence of nonlinear mutations, providing new mutation patterns, and developing corresponding design procedures and modules in strategic management and application. There is room for development. This study is to further try to establish new theoretical concepts for integration, description, theoretical development, and the establishment of specific tools for strategic applications. Allowing companies to think about how to pursue profits, through innovative thinking and the guidance of procedural methods, to create a positive impact on the industry and the market and seek for a win-win situation.
The main purpose of this study is to extend the creation of theory, to promote the integration of multiple values through "host-guest translocations" and to jointly construct value discourses, which in turn leads to the core meaning of "benign variations": the creation of value due to the change of meaning, making the new Items or new programs are positive for all stakeholders. This study not only proposes the definition of benign variation, but also analyzes products, services, and incidents one by one, and finally develops a strategy management model with corresponding principles, which will help the follow-up theory and practice.

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