本研究探討CEO外向人格特質對公司策略特殊性的影響。以2000年至2018年美國標準普爾500公司為樣本，參照Geletkanycz and Hambrick（1997）、Tang et al.（2011）所使用的企業策略選擇與產業平均策略模式之間的偏差程度進行迴歸分析。實證結果顯示，CEO人格特質越外向，則企業策略的特殊性越高。此外，本研究進一步將樣本依CEO年齡及CEO任職時間分組，發現CEO外向特質對公司策略特殊性影響，在年紀輕的CEO也比年紀長的CEO策略特殊性更明顯，也會隨著CEO任職時間越長，CEO外向性格對策略的作用影響程度越大。

This study examines the influence of CEO extraversion on firm strategic distinctiveness. Using a sample of U.S. Standard & Poor's 500 companies from 2000 to 2018, regression analysis is conducted based on the deviation level between corporate strategic choices and industry average strategy patterns, as utilized by Geletkanycz and Hambrick (1997) and Tang et al. (2011). Empirical results indicate that the higher the CEO's extraversion personality trait, the greater the firm's strategic distinctiveness. Furthermore, this study further categorizes the sample by CEO age and tenure, revealing that the impact of CEO extraversion on firm strategic distinctiveness is more pronounced among younger CEOs compared to their older counterparts. Moreover, the study also reveals that over time, the influence of CEO extraversion on strategy becomes more significant.

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