| 研究生: |
辜政瑋 Ku, Chen-wei |
|---|---|
| 論文名稱: |
影響獨資與合資子公司生存可能性的因素 Factors Affecting the Survival Likelihood of Wholly-Owned Subsidiaries and Joint Ventures |
| 指導教授: |
曾瓊慧
Tseng, Chiung-Hui |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際企業研究所 Institute of International Business |
| 論文出版年: | 2009 |
| 畢業學年度: | 97 |
| 語文別: | 英文 |
| 論文頁數: | 54 |
| 外文關鍵詞: | wholly-owned subsidiary, Survival likelihood, joint venture |
| 相關次數: | 點閱:97 下載:23 |
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在此論文當中,我嘗試從兩個不同的面向去分析某些重要的因素是否會對獨資(WOSs)和合資(JVs)的海外子公司的生存機率有不同的影響(正負向不同),或是在有同樣正負向的影響下,該因素對合資(或獨資)子公司生存性的影響是否大於獨資(或合資)子公司。第一個面向是「多國籍跨國企業的特性和策略」,在這個面向下要探討的因素包括母公司的研究資產(R&D assets)、行銷資產(marketing assets)和之前所累積的國際經驗(international experience)對合資和獨資子公司生存機率的影響。第二個面向則是嘗試要從「地主國的環境因素」去探討文化距離(cultural distance)和政府的限制(government restriction)對海外子公司生存性的影響是否因為母公司使用合資或獨資的進入模式(entry mode)去進入地主國而有所不同。
本研究使用Cox迴歸模型去分析和測試所建立的假設。總樣本數為由294家母公司所成立的371家海外子公司,其中264家為合資所建立的子公司,107家為獨資所建立的海外子公司。先前的研究(例如Papyrina, 2007; Leung, 1997)多半沒有將海外投資(FDI)區分為合資或獨資的子公司來探討,或是只將合資和獨資子公司當作自變數或虛擬變數來使用,所以並沒有深入去探討影響合資和獨資子公司生存機率的因素及其所造成的不同影響,此為本研究的動機和貢獻。
實證研究顯示合資與獨資公司的生存機率的確不同,把合資和獨資子公司同樣視為一樣的海外投資(FDI)來做研究是不太精準的研究方法。在本論文當中,探討母公司的行銷資產銈~子公司生存機率的影響時確有不同的結果,實證結果證實母公司所擁有的行銷資產對海外獨資子公司的生存機率有顯著且正面的影響,對海外合資公司的影響卻不顯著。同時也證明了母公司之前所積累的國際經驗對海外合資子公司的生存機率是有顯著且正面影響的,對海外獨資子公司卻無顯著影響。有關文化距離對合資和獨資子公司有何不同影響的假設,實證研究完全支持我的設想,母公司的所在國家和其所投資的海外國家之間的文化距離越遠,獨資公司的生存機率越低,合資公司的生存機率則越高。然而在本研究中,自變數中的母公司的研究資產和政府限制結果並不顯著,有待之後未來研究的探討。
This study examines the effects of multinational corporations’ characteristics (including R&D assets, marketing assets, and international experience) and host environments (such as cultural distance and government restrictions) on the survival likelihood of joint ventures (JVs) and wholly-owned subsidiaries (WOSs). In all, this study contributes to the literature by analyzing the survival difference of these two ownership structures which has been paid relatively scant attention in the past, despite the importance of this subject.
A set of hypotheses was tested on a sample comprising 264 joint ventures and 107 wholly-owned subsidiaries held by 294 parent companies using Cox regression. Empirical results generally support my conjectures that parents’ own characteristics and host environmental conditions impose different effects on the survival likelihood of joint ventures and wholly-owned subsidiaries.
Specifically, I found a parent company’s international experience is positively related with the survival likelihood of a joint venture, but not the survival likelihood of a wholly-owned subsidiary. Differently, a parent company’s marketing assets is positively related with the survival likelihood of a wholly-owned subsidiary, but not the survival likelihood of a joint venture. In terms of cultural distance, my hypothesis predicting that cultural distance has a negative effect on the subsidiary's survival in the case of a wholly-owned subsidiary but a positive effect on the survival likelihood of a joint venture is fully supported.
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