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研究生：	吳雅蓉 Wu, Ya-Jung
論文名稱：	從供應商觀點看專屬性投資對關係學習,能力建立之關係 A Contingency Model of Specificity Investments, Relationship Learning, and Competence Building in Global Value Chain: The Supplier's Perspective
指導教授：	吳萬益 Wu, Wann-Yih 張淑昭 Chang, Su-Chao
學位類別：	博士 Doctor
系所名稱：	管理學院 - 企業管理學系 Department of Business Administration
論文出版年：	2005
畢業學年度：	93
語文別：	英文
論文頁數：	149
中文關鍵詞：	關係學習、專屬性資產投資、能力建立
外文關鍵詞：	Relationship Learning, Specificity Investments, Competence Building
相關次數：	點閱：91 下載：1
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　To meet global competition, many business-to-business buyers and their sellers are changing the way they do business—moving from traditional, arm’s-length relationships to-ward closer, long-term relationships. The supplier’s willingness to make transaction-specific investments is one of the key factors when buyer faces with the choice of which suppliers to partner with. While supplier’s specificity investment is always seen as the commitments from the supplier, previous studies on this research issue are almost conducted from the buyer’s perspective. Regarding the strategic benefits which supplier’s specificity investments could bring to the supplier are limited and subject to further validation. Thus, the major concern of this study is to identify whether supplier’s specificity investments could raise the strategic benefits for suppliers.

　This paper conduct a survey methodology using data from 148 exporters of the manu-facturing industries in Taiwan to test the hypotheses relating supplier firms’ specificity in-vestments to the profile of their relationship learning, competence building, and competence upgrading. The results conclude that (1) suppliers can raise relationship learning benefits by devoting specificity investments, (2) benefits of competence building as well as competence upgrading from supplier’s specificity investments are mediated by supplier’s relationship learning, (3) removing the indirect effect of relationship learning, the level of supplier’s specificity investments has negative influence on supplier’s potential of exploration, (4) con-cerning the moderating effects of relationship factors on the relationship between supplier’s specificity investments and relationship learning, the variable of norms is verified as a facili-tator to enhance the above relationship, while customer power advantage is viewed as an in-hibitor to attenuate the above relationship, and (5) regarding the moderating effects of rela-tionship factors on the relationship between supplier’s specificity investments and compe-tence building, the variable of norms is verified as an inhibitor to attenuate the competence building which is promoted by specificity investments, while customer power advantage is viewed as a facilitator to enhaance the above relationship.

　These results highlight the importance of recognizing the facilitating role as well as re-straining role of supplier’s specificity investments to articulate benefits to suppliers. In addi-tion, the importance of relationship factors in promoting and hindering this exploiting process is also verified.

CHAPTER ONE INTRODUCTION	                                              1
1  RESEARCH BACKGROUND AND RESEARCH MOTIVATIONS                  	1
2  RESEARCH OBJECTIVES	                                              5
3  RESEARCH PROCEDURE	                                              5
4  THE STRUCTURE OF THIS STUDY	                                     7
CHAPTER TWO LITERATURE REVIEW	                                     8
1  THE TREND OF INTEGRATION IN SUPPLY CHAIN MANAGEMENT	          8
2  CHALLENGES FOR SUPPLIERS-- COMPETENCE BUILDING AND UPGRADING	10
2.1  Literature Review of Competence from the Stream of Organizational Learning Research	                                                       10
2.2  Literature Review of Competence from the Stream of Global Value Chain Research	                                                                11
2.3  Definition of Competence Building and Competence Upgrading	15
3  RELATIONSHIP LEARNING                                      	16
3.1  Theory Background--Organizational Learning Theory	         16
3.2  The Definition of Relationship Learning	                  17
3.3  The Relationship between Relationship Learning and Competence Building	                                                                19
3.4  The Relationship between Relationship Learning and Competence Upgrading	                                                                20
4  GOVERNANCE IN GLOBAL VALUE CHAIN	                            21
4.1  Governance Mode of Global Valuse Chain	                            21
4.2  Governance Mechanisms of Global Value Chain               	23
4.3  Theory Background in Governance of Global Value Chain     	25
5  SUPPLIER’S SPECIFICITY INVESTMENTS                        	30
5.1  The Definition of Supplier’s Specificity Investments     	30
5.2  The Relationship between Supplier’s Specificity Investments and Relationship Learning	                                              32
5.3  The Relationship between Supplier’s Specificity Investments and Competence Building	                                              32
5.4  The Relationship between Supplier’s Specificity Investments and Competence Upgrading                                            	33
6  RELATIONSHIP FACTOR: POWER AND NORMS	                            34
6.1  Norms in Exchange Relationships	                            35
6.2  Dependence Structure	                                              37
7  OTHER CONTEXTUAL FACTORS                                    	41
7.1  Environment Dynamism                                      	41
7.2  Internal Learning	                                              42
7.3  Learning Intent	                                              42
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY	                            43
1  THE CONCEPTUAL MODEL                                        	43
2  CONSTRUCT MEASUREMENT	                                              44
2.1  Supplier’s Specificity Investments                       	44
2.2  Relationship Learning	                                     45
2.3  Competence Building	                                              46
2.4  Competence Upgrading	                                              48
2.5  Relationship Factors                                      	49
2.6  Other Contextual Variables	                                     50
2.7  The Information of Firms and Respondents	                   51
3  QUESTIONNAIRE DESIGN                                           	52
4  SAMPLING PLAN	                                                       52
5  DATA ANALYSIS PROCEDURES	                                     53
5.1  Descriptive Statistic Analysis	                            53
5.2  Purification and Reliability of the Measurement Variables	53
5.3  Interrelationships between Research Variables             	54
CHAPTER FOUR DESCRIPTIVE ANALYSIS AND RELIABILITY TESTS	          55
1  INTRODUCTION	                                                        55
2  DESCRIPTIVE ANALYSIS	                                               55
2.1  Response Rates	                                               55
2.2  Characteristics of Customer Relationships, Sample Firms and Respondents	                                                                 56
2.3  Measurement Results for Relevant Research Variables                58
3  EXPLORATORY FACTOR ANALYSIS	                                      58
3.1  Relationship Learning	                                      61
3.2  Competence Building	                                               63
3.3  Specificity Investments                                        	66
3.4  Customer’s Power Advantage and Interdependence	                   67
3.5  Norms	                                                        68
3.6  Environment Dynamism	                                               69
3.7  Internal Learning	                                               70
3.8  Learning Intent	                                               71
4  CONFIRMATORY FACTOR ANALYSIS	                                      72
4.1  Validity of the measurement model	                             72
4.2  Reliability	                                                         74
4.3  Convergent validity and discriminant validity	                    74
CHAPTER FIVE RESEARCH ANALYSIS AND RESULTS	                             75
1  INTERRELATIONSHIPS AMONG RESEARCH CONSTRUCTS	                    75
1.1  Interrelationships between Relationship Learning and Competence Building; Relationship Learning and Competence Upgrading                 	75
1.2  Interrelationships between Specificity Investments and Relationship Learning; Specificity Investments and Competence Building	         76
2  THE INFLUENCING FACTORS OF COMPETENCE BUILDING, AND COMPETENCE UPGRADING	                                                                 78
2.1  The Influencing Factors of Competence Upgrading	                    78
2.2  The Influencing Factors of Competence Building                	81
3  STRUCTURAL EQUATION MODEL	                                     86
3.1  Interrelationships among Specificity Investments, Relationship Learning, 
Competence Building, and Competence Upgrading	                             86
3.2  Interrelationships among Specificity Investments, Relationship Learning,
 and Competence Upgrading                                           	88
3.3  Interrelationships among Specificity Investments, Relationship Learning, 
and Competence Building	                                              90
4  MODERATING EFFECTS OF NORMS, CUSTOMER’S POWER ADVANTAGE, AND INTERDEPENDENCE ON RELATIONSHIP LEARNING                         	93
5  MODERATING EFFECTS OF NORMS, AND CUSTOMER’S POWER ADVANTAGE ON COMPETENCE BUILDING                                                         	100
CHAPTER SIX CONCLUSIONS AND SUGGESTIONS	                            102
1  RESEARCH CONCLUSIONS                                         	102
2  MANAGERIAL IMPLICATIONS                                     	108
3  RESEARCH SUGGESTIONS                                            	111
APPENDIX A: QUESTIONNAIRE (IN ENGLISH)	                            113
APPENDIX B: QUESTIONNAIRE (IN CHINESE)	                            121
APPENDIX C: T TESTS FOR NON-RESPONSE BIAS                        	130
APPENDIX D: ANOVA ANALYSIS FOR RESPONDENT’S POSITION BIAS	         131
REFERENCES	                                                       132


                                    

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