近年來，台灣面臨人口結構的驟變，加上年輕人不願意做苦工，缺工、缺師傅等問題逐一浮現，需多行業皆受到影響，而傳統機械廠商便紛紛以代理經銷的方式，跨入工業機器人產業中，共同為下游客戶實現自動化的願景。然而，隨著資訊的進步，顧客要的不再是只一項產品或服務，而是一套完整的解決方案，使得廠商之間的合作互動便顯得格外重要，企業應以生態系統之觀點取代單一產也觀點來進行思考。因此，本研究以「台灣工業機器人產業內的經銷商A廠商」為主要的個案研究對象，研究目的旨在以生態系統理論觀點深入探究工業機器人產業中的合作互動，同時，透由A廠商與其利害關係人之互動過程，進一步分析如何在共同為產業創造出更多的集體價值的同時，達到企業本身的個別價值獲取。

本研究將藉由質性研究方法中的單一個案研究法，並以「台灣工業機器人產業中之經銷商A廠商」作為研究標的，透過「價值共創」與「生態系統」之理論基礎，來分析「台灣工業機器人產業中的利害關係人互動關係」之演變脈絡與發展歷程。

根據本研究發現，企業若想向外連結利害關係人，首先需要釐清利害關係人之痛點，針對痛點進行串連，並以價值主張為基礎，提出具合作價值之提案做為誘因吸引具有能動性之利害關係人參與，並建立一能夠使參與者一展所長的互動氛圍，使彼此以集體協作的方式進行資源及能力的交換，使資源達到最適配置，進而在滿足個別價值獲取的同時，達到集體價值的創造。在互動過程中，利害關係人透過相互學習及調適來達到相互強化的效果，從而提升彼此的能力，以適應環境的變化，最後使生態系統更加穩固並能永續發展。

In recent years, due to Taiwan has faced sudden changes in its demographic structure, many industries were affected. Traditional machinery industry stepped into the industrial robot industry, and jointly realized the vision of automation for downstream customers. However, with the advancement of information, what customers want is no longer just a product or service, but a total solution. Therefor, the cooperation and interaction between the firms of the production line is becoming increasingly vital, and firms should consider the viewpoint of ecosystem instead of single industry. The purpose of the research is to deeply explore the cooperation and interaction in the industrial robot industry from the perspective of ecosystem theory. At the same time, through the interaction between stakeholders is to analyze how to achieve the individual and collective value for the industry.

This research takes qualitative research methods with a single case: Firm A, the distributer in the industrial robot industry in Taiwan. Based on the theoretical basis of "value co-creation" and "ecosystem", this research analyzes the evolution and development process of the "stakeholders in Taiwan's Industrial Robot Industry".

According to the results of this research, if enterprises want to connect with stakeholders, they firstly need to clarify the pain points of the stakeholders, and then provide proposals with cooperative value as an incentive to attract stakeholders participate. Secondly, they must establish an interactive atmosphere that enables participants to interact, so that they can exchange resources and capabilities in a collective collaboration. In the process of interaction, stakeholders can improve the abilities through mutual learning and adjustment. The ecosystem becomes more stable and sustainable.

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