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研究生: 杜阿仙
Tuh, A-Hsien
論文名稱: 服務品質、服務價值、顧客滿意度、行為意向關係之實證研究-以工業技術研究院育成中心為例
指導教授: 張淑昭
Chang, Sui-Cho
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2003
畢業學年度: 91
語文別: 中文
論文頁數: 117
中文關鍵詞: 顧客滿意度服務價值行為意向服務品質育成中心
外文關鍵詞: service value, customer satisfaction, service quality, incubator, behavior intention
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  • 創業育成的概念始於1959年,經過四十多年的發展,育成中心已遍及所有先進國家、新興工業國、及部份的發展中國家,形成一股推動全球高科技產業創新發展的主要動力。我國由經濟部輔導設立的育成中心已達60多所,各育成中心的服務品質及經營績效有很大落差。育成中心既然定位為技術服務業,本身也是一個企業體,如何以「顧客導向」的觀點,提供優良的服務品質,提高服務價值及顧客滿意度,以建立顧客的口碑及忠誠度,進而提升營運績效,是育成中心該重視的問題。
    本文以工業技術研究院育成中心為實證對象,從進駐廠商實際認知的觀點,使用SPSS套裝軟體,用因素分析、變異數分析、集群分析、區別分析以探討不同進駐屬性廠商及服務品質分群對各構面是否有顯著差異,再用典型相關分析、迴歸分析等方法來探討服務品質、服務價值、顧客滿意度以及行為意向等構面之間的關係及互動性。

    實證結果發現:1.服務品質對服務價值有顯著影響 2.服務品質對顧客滿意度有顯著影響 3.服務價值對顧客滿意度有顯著影響 4.服務品質對正面行為意向有顯著影響,對負面行為意向則無顯著影響 5.服務價值對正面行為意向有顯著影響,對負面行為意向則無顯著影響 6.顧客滿意度對正面行為意向有顯著影響,對負面行為意向則無顯著影響 。

    第一章 緒論 ……………………………………………………………………1 1.1 研究背景與動機 ……………………………………………………………1 1.2 研究目的 ……………………………………………………………………4 1.3 研究範圍與對象 ……………………………………………………………4 1.4 研究流程 ……………………………………………………………………5 1.5 論文結構 ……………………………………………………………………6 第二章 文獻探討 ………………………………………………………………7 2.1 育成中心 ……………………………………………………………………7 2.2 工研院育成中心服務簡介…………………………………………………15 2.3 服務品質……………………………………………………………………18 2.4 服務價值……………………………………………………………………27 2.5 顧客滿意度…………………………………………………………………31 2.6 行為意向……………………………………………………………………36 2.7 服務品質、服務價值、顧客滿意度、行為意向之間的關係……………39 2.8 本章小結……………………………………………………………………45 第三章 研究設計與方法 ………………………………………………………48 3.1 研究架構……………………………………………………………………48 3.2 研究假設……………………………………………………………………49 3.3 變數的定義與衡量…………………………………………………………50 3.4 問卷設計……………………………………………………………………54 3.5 問卷回收與樣本結構………………………………………………………55 3.6 資料分析方法 ……………………………………………………………56   3.7 研究限制………………………………………………………………59 第四章 研究結果 ………………………………………………………………60 4.1 各構面之統計資料分析……………………………………………………60 4.2 各構面之因素分析及信度檢定……………………………………………64 4.3 進駐屬性在各構面之差異分析……………………………………………67 4.4 服務品質集群分析及其在各構面之差異分析………………………72 4.5 各構面之典型規則相關分析…………………………………………75 4.6 各構面之迴歸分析……………………………………………………88 4.7 結果討論………………………………………………………………94 第五章 結論與建議 …………………………………………………………101 5.1 研究結論 …………………………………………………………………101 5.2 對育成中心的建議 ………………………………………………………103 5.3 對後續研究的建議 ………………………………………………………105 第六章 參考文獻………………………………………………………………106 6.1 中文部份 …………………………………………………………………106 6.2 英文部份 …………………………………………………………………109 附錄-問卷…………………………………………………………………………115

    6.1 中文部分
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    17.邱紹成、張清俊、吳紹楨,「創業育成中心之運作與管理─以工研院創業育成中心為例」,中華民國科技管理論文研討會論文集,1998
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    20.洪鉛財、張文龍,「創新育成中心進駐戶類型與培育服務需求關係探討—育成中心觀點」,管理與資訊學報,第六卷,第27-41頁,2001
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    26.張文龍,「創新育成中心專案經理人與科技研發型進駐廠商經理人對服務項目之認知差異的探索性研究」,國立交通大學經營管理研究所,碩士論文,2000
    27.張道恆,「育成中心技術創業加值研究—以工研院、台大慶齡創業育成中心為例」,國立政治大學科技管理研究所,碩士論文,1999
    28.莊瑞鑫,「服務品質與消費者行為意圖關係之研究」,東海大學管理研究所,碩士論文,2000
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    30.陳松柏、楊照勝,「創新育成中心之個案探討-以中研院龍園創業育成中心為例」,2000中華民國科技管理論文集,1449-1461頁,2000
    31.陳佩佩,「影響新事業技術商品化與績效相關因素之研究-以高科技產業為例」,國立成功大學企業管理研究所,碩士論文,2002
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    34.黃正宏,「創新育成中心之績效研究」,國立台灣大學會計學研究所,碩士論文,2001
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    36.詹日正,「兩岸育成機制之比較」,國立成功大學企業管理研究所,碩士論文,2002
    37.楊明翰,「臺灣地區創新育成中心開發與管理之探討—以學術機構設立創新育成中心為例」,國立交通大學科技管理研究所,碩士論文,1996
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    6.2 英文部分
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