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研究生: 黃燦
Huang, Can
論文名稱: 探究消費者對送餐服務機器人的潛在需求
Exploring consumers' potential demand for food delivery service robots
指導教授: 何俊亨
Ho, Chun-Heng
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2023
畢業學年度: 111
語文別: 英文
論文頁數: 79
中文關鍵詞: Kano模型送餐服務機器人用戶需求品質機能展開
外文關鍵詞: Kano model, service robots, user needs, quality function deployment
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  • 隨著第四次工業革命的到來,這意味著人們想要追求更智慧的服務。智慧化產品出現,送餐服務機器人也逐漸普及,影響了過去餐飲業局限於人工服務的場景,市場上逐漸出現了以送餐服務機器人和人工協同完成工作的模式,對餐飲業帶來了影響,並且給人們帶來全新的體驗。
    本研究利用Kano模型和QFD模型對使用送餐服務機器人的顧客端的用戶需求進行整理分析。首先通過用戶訪談KJ彙整出用戶需求要素,並分類為五大項:基礎功能、附加功能需求、交互需求、服務需求、外觀需求。
    透過Kano模型分析出重要的用戶需求品質要素,避障(躲避障礙物)是必備型品質要素,如果機器人不能有效避障,用戶的滿意度將會急劇下降。期望型品質要素包括消毒、取餐錯誤提醒和餐點送達準確率高,具備這些要素,用戶的滿意度會相應提高,但如果缺乏這些要素,用戶的滿意度會下降。魅力型品質要素包括語音辨識顧客指令、常備餐具(如筷子、紙巾)、顯示菜品名稱、點餐功能、製冷層、短送餐配送時間等要素會讓用戶感到驚喜。另一方面,廣告是反向型品質要素,使用者在使用送餐服務機器人過程中並不需要滿足這個需求。
    再基於品質機能展開的理論模型,將用戶需求要素轉化為設計需求要素,計算其重要度並排序,用以確定關鍵的設計需求,分別是物聯網設計需求,獨立的蓋子或隔間設計需求,簡潔的資訊介面交互設計需求,易於使用的點餐系統設計需求,第五名是準確的定位系統設計需求,額外的儲物空間設計需求,給設計者提供優化建議作為參考。

    With the advent of the Fourth Industrial Revolution, it signifies that people are seeking smarter services. Intelligent products have emerged, and delivery service robots are gradually becoming popular, which has influenced the traditional scenario of the food and beverage industry limited to human service. A new model has emerged in the market where delivery service robots and human collaboration are used to complete tasks, bringing impact to the food and beverage industry and providing people with a completely new experience.
    In this research, the Kano model and QFD model are utilized to analyze and organize user requirements on the customer side for using delivery service robots. Firstly, user interviews are conducted to gather user requirement elements, which are classified into five categories: basic functional requirements, additional functional requirements, interaction requirements, service requirements, and aesthetic requirements.
    Through the analysis with the Kano model, important quality elements of user requirements are identified. Avoidance of obstacles (obstacle avoidance) is a must-have quality element. If the robot cannot effectively avoid obstacles, user satisfaction will significantly decline. Expected quality elements include disinfection, error notification for meal retrieval, and high accuracy of meal delivery. Having these elements will correspondingly increase user satisfaction, while lacking them will decrease user satisfaction. Attractive quality elements include voice recognition of customer commands, availability of utensils (such as chopsticks and napkins), display of dish names, ordering functionality, refrigeration layer, and short delivery time, which will surprise and delight users. On the other hand, advertisements are a reverse quality element that users do not need to fulfill when using delivery service robots.
    Based on the theoretical model derived from quality function deployment, user requirement elements are transformed into design requirement elements, and their importance is calculated and ranked to determine key design requirements. These include Internet of Things (IoT) design requirements, a separate lid or partition design requirement, a concise information interface interaction design requirement, an easy-to-use ordering system design requirement, accurate positioning system design requirement as the fifth, and additional storage space design requirement. These optimization recommendations serve as references for designers.

    摘要i SUMMARYii ACKNOWLEDGEMENTSiv TABLE OF CONTENTSv LIST OF TABLESvii LIST OF FIGURESviii CHAPTER 1 INTRODUCTION1 1.1 Research background1 1.1.1 Development background of intelligent service robots2 1.1.2 Market application of catering service robots4 CHAPTER 2 LITERATURE REVIEW12 2.1 Definition of service robot12 2.1.1 Application of Service Robots in Different Industries14 2.1.2 Robot Design Elements15 2.1.3 Service-related literature of restaurant robots16 2.2 Service Robots and Customer Satisfaction16 2.3 Customer experience18 2.4 Service design16 2.5 Kano Model19 2.5.1 Basic concept of Kano model21 2.5.2 Customer Satisfaction Coefficient23 2.6 QFD25 2.6.1 Basic concepts25 2.7 Method of integrating Kano model into QFD27 CHAPTER 3 RESEARCH METHODS AND PROCEDURES30 3.1 Analysis of customer needs using food delivery service robots30 3.1.1 Target User Group30 3.1.2 User Interviews31 3.2 Questionnaire design32 3.2.1 Collection and arrangement of user demand elements33 3.2.2 Kano questionnaire design35 3.3 Data analysis method36 CHAPTER 4 RESEARCH RESULTS AND DATA ANALYSIS39 4.1 Reliability and validity analysis of the questionnaire39 4.2 Kano classification and determination of user needs40 4.3 Calculation of the importance of user needs42 4.3.1 Obtaining the Importance of User Demand Score43 4.3.2 Calculation of user demand satisfaction index44 4.3.3 Calculation of user demand improvement rate45 4.3.4 Calculation of Comprehensive Score of Importance of User Needs45 4.4 Mapping relationship between design elements and user requirements48 4.4.1 Construct the mapping relationship between user requirements and design elements48 4.4.2 Conflict analysis among design elements49 4.4.3 Analyze the relationship between design elements and user needs50 4.4.4 Building the house of quality model to obtain the weight of design elements52 CHAPTER 5 RESEARCH FINDINGS AND RECOMMENDATIONS55 5.1 Summary of Research Results57 5.2 Research Scope Limitation62 5.3 Recommendations for Future Research62 REFERENCES64 Appendix A TWO-WAY QUESTIONNAIRE ON KANO MODEL FOR FOOD DELIVERY SERVICE ROBOTS67

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