在體驗經濟的時代，我們對於創造美好體驗的需求越來越高，因此，對體驗提供者（公司、營銷人員和內容創建者）來說，了解受眾如何在他們的設計中享受最佳體驗是一項挑戰。儘管近年來相關研究取得了很大的進展，然而，卻鮮少有人關注另一方面——接收者準備體驗的最佳狀態。為此，本研究以交互主義方法探討使用者體驗，提出體驗的知覺準備(readiness)，即當感知者準備好時，便能獲得更好的體驗。此研究為這個概念提供了一個模型，解釋知覺準備模型間良好的互動如何及為什麼能夠提高感知處理的流暢性，進而使體驗樂趣增加。
為了構建和驗證這一創新概念，本研究採用了以下方法：首先，從與體驗準備相關的文獻回顧中，確定了兩個知覺準備的因素，啟動(priming)和情境化(contextualization)，它們是提高體驗準備的環境及個人條件。以享用大餐時的開胃菜和調味料作為隱喻，本研究提出啟動效應(priming effect)和情境化(contextualization)可以激發接收者對目標刺激的敏感性，從而更容易準備與更適合體驗。應用解釋美感體驗之處理流暢性理論，本研究認為知覺準備有助於交互處理的流暢進行，然後帶來美好體驗。該研究方法將兩個知覺準備的因素，啟動和情境化，分別在接收者的感覺、認知和動機層次進行操作。我們假設知覺準備會提高處理的流暢度，從而創造更美好的體驗感受。再者，本研究訪談不同領域從事體驗設計及創造的實踐專家，分析了這兩個因素（啟動和情境化）在不同領域的影響。研究結果表明，不同領域的實際經驗能證實這兩個因素的存在，並分析了適用的操作策略和情況。此外，該研究提出了使策略整體協調的機制。最後，將理論研究與實踐研究相結合，進一步提出如何設計以提高接收者在體驗中的準備度。這些成果可以為未來的研究發展和本研究提出之創新概念的實際應用提供參考。

With an increasing demand on creating significant experiences in the experience economy, it’s challenging for experience providers (companies, marketers and content creators) to understand how to design experiences that are optimally enjoyable by perceivers. While there has been significant growth in relevant research and the development of principles, however, little attention has been paid to the other side in accomplishing these optimal experiences – the state of receivers’ conditions which would be best for experiencing. To this end, drawing on interactionism approach in investigating users’ experience, this research is one of the first to introduce the concept of “Readiness to Experience”, which argues that when perceivers are readier, they will have the better experience. This research provides a model for the concept of readiness, explaining how and why well interactions of the readiness model advance perceived fluency of processing, and then leads to increased experience pleasure.
For constructing and validating this innovative concept, this study adopts the following methods: First, from the literature review which relevant to experience preparation, it identifies priming and contextualization, which are the environmental and personal conditions for improving readiness for experience. As metaphors like appetizers and seasoning in dining experiences, this research proposes that “priming effects” and “contextualization” can activate and steering receivers’ sensitivity to the target stimulus, leading to consuming a more enjoyable experience. Drawing on the processing fluency theory in explaining aesthetic experience, this research argues that readiness contributes better fluency in proceeding and then incurs experience pleasure. The research method operationalizes readiness through “priming” and “contextualization” at perceptual, cognitive and motivational levels. The hypothesis is that higher readiness would advance the processing fluency, and thus create a better overall experience. Next, interviews were conducted with practical experts in different fields engaged in creating experiences, and the effects these two factors (priming and contextualization) in different fields were analyzed. The results of the research show that the practical experience in different fields confirms the existence of the two factors, and analyzes the applicable operational strategies and situations. Additionally, the study proposes the mechanism for the overall harmonization of the strategies. Finally, the theoretical and practical research is integrated, and how to improve the readiness for experience strategy is further proposed. This information can serve as a reference for the future research development and the practical application of the innovative concepts presented in this study.

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