過去駁二位於都市邊緣的孤立空間，故需要積極的驅動運作，然自從駁二藝術特區由高雄市政府的文化局接手後，駁二藝術特區隨著有期限的展覽一檔一檔的來去，讓文化、創意網絡所應該引發的產業發展，在此空間中無法發生，故空間的生產功能消失。伴隨著文化創意產業的發展與都市活化，以及現代多樣化的生活型態下，人們普遍追求自主消費、良好的生活品質及環境，且不再滿足於過去基本的維生需求，反是想在精神層面獲得安撫，人們希望擁有特別的消費體驗。加上在台灣，文化創意園區的經營已是一個引領城市文化經濟的先鋒，文化創意園區藉由文化在經濟和社會面上成為人們日常生活獲得一部分，其中高雄的駁二藝術特區更為文化創意產業的發展潛力點。
因此，本研究希冀透過駁二藝術特區舊有空間的提供，讓文化、創意產業向下扎根，進一步培養社會大眾對於文化創意消費的觀念，將此價值散播以獲得社會認可。然而過去在文化創意園區的相關研究大多以訪談的方式，或案例研究的面向做分析，未真正從人的面向出發，深入了解人真正的需求。因此根據上述，本研究運用人物誌的方式，歸納出人們現有需求以及未來的新需求，藉由需求分析結果，建構出新形態的駁二藝術特區藍圖。
本研究研究結果為利用persona進行示範設計，以測試persona與生活形態整合的設計程序可行性。另一方面本研究的目標族群為駁二藝術特區的遊客，因此設計方式具有獨特性與針對性。其次，本研究以問卷調查的方式，再次驗證重新設計的駁二藝術特區，結果顯示使用者皆認同本研究的設計方案。最後針對研究目的所規劃設計之駁二藝術特區，除評估每項設計成本之外，並建議駁二藝術特區應以原有的文創產業與空間為基礎，提升駁二能量，借此帶動鹽埕風華。

ABSTRACT
The Pier-2 Art Center is located near a rural-urban fringe where rural and urban usage often mix and clash. The Kaohsiung City Government's Bureau of Cultural Affairs took over the dilapidated Pier-2 Art Center and renovated it. Ever since the BCA started to manage the Pier-2 Art Center, it began to plan and display many exhibitions there. Ultimately space constraints, spatial freedom and value, and new usage of space could not trigger off any subsequent industrial development in this area and generate a stable creative industries clustering effect. Spatial production functionalities definitely disappeared.
Consumers are constantly seeking growing cultural and creative industries to quench their thirst for autonomous consumption, good living, modern and urban lifestyle, and better environments. People are not satisfied with their basic survival needs, and they all want to pacify their spirits as well. Furthermore, Taiwan’s cultural and creative parks are a pioneering concept that is leading city economic transformations. Culture is being tied into economic and social development and becoming part of people’s everyday lives. The Pier-2 Art Center, a cultural and creative park, can become the potential developmental platform for cultural creative industries.
Therefore, in this study, it is contended that the Pier-2 Art Center, with good use of spatial management, can make culture, creativity, and commerce take deeper roots in people’s lives. The promotional concept of cultural and creative consumption hopefully can be accepted by the society and be spread to different groups of people.
However, analyses of past cases were conducted to determine the users’ understanding of cultural context because it is necessary to understand what people really want and to explore their relevant experiences with activities at the Pier-2 Art Center. Then, previous case studies and interviews were also discussed and analyzed in order to truly understand what “people really need.”
To sum up, the results of this study became dependent on the persona designed to test the feasibility of the design process and lifestyle integration. On the one hand, the target users were used to interact with the Pier-2 Art Center in this study; the design approach was unique and targeted. Secondly, this study used questionnaires to survey visitors to prove that everyone would have reached a consensus and preferred the Pier-2 Art Center redesigned. The study showed the community wanted planning and redesign of the Pier-2 Art Center. Not only should the caretakers assess the cost of each design, but they should recommend the Pier-2 Art Center be based on existing cultural and creative industries to let the Pier-2 Art Center flourish and revitalize the Yancheng area.

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