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研究生: 周琮凱
Tsung-Kai-Chou,
論文名稱: 面對新挑戰之共享服務系統設計與評估-以無樁式共享單車為例
Design and Evaluation of Service Sharing System Facing New Challenge-in Case of Stationless Bicycle Sharing
指導教授: 施勵行
Shih, Li-Shing
學位類別: 碩士
Master
系所名稱: 工學院 - 資源工程學系
Department of Resources Engineering
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 135
中文關鍵詞: 物聯網(IOT)共享經濟服務藍圖產品服務系統
外文關鍵詞: Internet of things, share economy, service blueprint, product of service system
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  • 隨著物聯網與科技的發展日新月異,進而改變了產品抑或是服務模式,物聯網結合各領域所帶來的可能性將不是紙上談兵,然而,創新的共享系統也伴隨著無前例可循的社會公平性問題,如本研究的案例-無樁式共享單車,隨停隨借的便利之下也衍生出停車格被過度占用等公共領域與私人領域的爭議,如何有效因應對於企業與公眾間的社會公平以提升服務價值,將是新服務系統所帶來的首要課題。
    本研究主要使用服務藍圖方法,並且透過從實體證據(Physical Evidence)加入物聯網的概念,對原始的方法進行擴增,並以系統式改善服務流程的創新方法,解決目前服務設計所面臨的困境,接著以無樁式共享單車的案例研究,利用文獻回顧的方式,蒐集目前共享系統所遭遇的社會公平爭議等文獻,最後將之歸納後的管理策略結合物聯網技術的方式,提出解決的三個方案,再依照擴增的服務藍圖法,驗證方法論的可行性。之後透過Lee et.al(2015)所建議的評估消費者價值框架及對於顧客體驗週期的次準則,將能夠有效衡量方案間的差異,最後利用ANP的研究方法得到專家問卷對於方案的結果。
    本研究得出一套系統性改善服務流程的建議方法,從定義正確的問題、產生創新的解決方案,到評估改善後的結果,使得服務設計者可以得到有效的建議,並擴增原始的服務藍圖法,藉由加入物聯網的考量,提出一般化的建議步驟,解決目前共享服務系統在面臨社會公平下的阻礙,以提升其對於使用者的服務價值,最後給予利益相關者在管理上的改善與建議。

    SUMMARY
    With the rapid growth of Internet of Things, which has changed the product and service. However, the innovative sharing system is faced with unpredictable problem, such as social equity. In the case of this study , stationless- bicycles sharing system, it is more simple for users due to the convenient utilization procedure. However, it brings about a rapid increase of bicycle on roadways, and result of safety problems, especially on road segments shared by automobiles and bikes. This problem will end up to be solved by the government.How to effectively respond to the society between enterprises and the public Fairness to enhance service value will be the primary issue for the new service system. Key words: Internet of things、share economy、service blueprint、product of service syste

    目錄 摘要 I 誌謝 V 表目錄 IX 圖目錄 X 第一章 緒論 11 1.1 研究背景與動機 11 1.2 研究目的 13 1.3 研究方法與架構 14 第二章 文獻回顧 16 2.1 產品服務系統/共享系統的發展與監管障礙 16 2.1.1產品服務系統/共享系統的定義與特徵 16 2.1.2產品服務系統/共享經濟的監管障礙 19 2.2物聯網的應用與發展 23 2.3物聯網與服務設計 27 2.3.1服務藍圖法與實體證據(Physical Evidence) 27 2.3.2應用物聯網之服務設計 29 2.4分析網路程序法應用於服務品質 32 2.4.1分析網路程序法(Analytic Network Process;ANP) 32 2.4.2分析網路程序法應用於服務品質 37 第三章 應用物聯網技術的擴增服務藍圖 38 綜合敘述…. 38 3.1案例研究:Obike介紹 38 3.2建議服務設計與評估之方法概述 41 3.3產生方案的詳細步驟與說明 43 步驟A:繪製現有的服務藍圖 43 步驟B:發現目前共享系統所存在的問題 45 步驟C:透過服務藍圖的實體證據決定候選的物聯網 52 3.4實際示範擴增服務藍圖並產生方案 57 步驟A:繪製現有的服務藍圖 57 步驟B:發現目前共享系統所存在的問題 59 步驟C:透過服務藍圖的實體證據決定候選的物聯網 59 步驟D:繪製添加物聯網的服務藍圖 65 3.5產生候選的可行方案 67 第四章 步驟E:應用物聯網技術的服務價值創新評估模式 79 4.1建立使用者的評估架構 79 4.2 ANP專家問卷設計及內容 83 4.3 ANP專家問卷分析結果 90 4.4小結 104 第五章 結論與建議 105 5.1結論 105 5.2建議 107 參考文獻 108 英文文獻 108 中文文獻 113 網路資料 113 附錄 117

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    數位時代(2017),共享單車全球大戰開打!摩拜與ofo之爭衝擊自行車產業,取得日期:2018/7/2,資料來源: https://www.bnext.com.tw/article/45333/bike-sharing-system-mobike-vs-ofo
    科技報橘(2017),【oBike 勁敵來了】美國 V BIKES 來台駐點,我們會看到更多亂停的腳踏車嗎,取得日期:2018/7/2,資料來源: https://buzzorange.com/techorange/2017/08/07/vbike-fight-obike/

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