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研究生：	郭宇倫 Kuo, Yu-lun
論文名稱：	台灣低成本航空 Taiwan Low-Cost Airlines
指導教授：	林清一 Lin, Chin-e
學位類別：	碩士 Master
系所名稱：	工學院 - 民航研究所 Institute of Civil Aviation
論文出版年：	2009
畢業學年度：	97
語文別：	英文
論文頁數：	95
中文關鍵詞：	低成本航空、兩岸直航
外文關鍵詞：	low-cost airline, cross-strait flight
相關次數：	點閱：83 下載：5
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航空公司是高度競爭的事業，尤其在面對目前高漲的油價，以及航空公司間競爭非常激烈的年代，每一個環節都必需巨細靡遺地善加規劃。自從遠東航空於民國九十七年五月宣布歇業後至今，其航空器、人員與相關資產進而失去生產力與競爭力。於遠東航空宣布歇業後，筆者思考著，是否有任何方式能夠加以利用其資產提供消費者不同於傳統航空公司的飛航服務。同年七月，兩岸開放週末直航包機；十二月，兩岸平日包機的實施，不僅僅促進兩岸交流，同時直航之便利性，加快兩岸一日生活圈的形成。航空事業於兩岸交流中扮演著無可取代的角色，在萎縮的航空市場中，兩岸直航帶來了新的市場與契機。然而受限於航班數，直航票價仍是消費者所關心的議題。本研究以遠東航空為例，對筆者所提出的低成本航空營運模式觀點做詳細的印證與討論。

The airline industry is highly competitive. It takes every effort from each divisions and processes to ensure proper and efficient operations in order to keep up with the strong market competition. Since FAT goes out of business, the assets such as the aircrafts and employees have been not productive any more. This raises a question – is there any solution to restructure FAT’s operation? In November 2008, two sides, Taiwan and Mainland China, signed the Cross-Strait Air Transport Agreement. This agreement arises a new hope to aviation business in cross-strait flights. Current political situation across Taiwan Strait is getting much better than ever. Taiwan Strait is a natural barrier that obstructs ground transports. Air services will be the only solution to adopt. However, travel cost is the most issue to concern by the passengers or customers. The proposed survey and study brings new hope to re-construct FAT into a low-cost airline.

ABSTRACT.......................................................... i
CONTENTS.......................................................... iv
LIST OF TABLES.................................................... vii
LIST OF FIGURES....................................................viii
CHAPTER I: INTRODUCTION .......................................... 1
1 Motivation ................................................... 1
2 Objective .................................................... 3
3 Scope ........................................................ 3
4 Thesis Outline................................................ 4
CHAPTER II: THE OPERATION OF LOW-COST CARRIERS.................... 6
1 Typology of Low-cost carriers ................................ 6
1.1 Southwest Copy-Cats ........................................ 6
1.2 Subsidiaries................................................ 7
1.3 Cost Cutters ............................................... 7
1.4 Diversified Charter Carrier................................. 8
1.5 State Subsidized Competing on Price ........................ 9
2 Value Chain of Airlines ...................................... 9
3 The Characteristics of Low-Cost Carriers...................... 11
3.1 Product Features ........................................... 12
3.2 Operating Features ......................................... 12
4 Product Features ............................................. 13
4.1 Network and Fare Structures................................. 13
4.2 Distribution Channels....................................... 14
4.3 In-flight Services ......................................... 15
5 Operating Features ........................................... 15
5.1 Fleet Commonality .......................................... 15
5.2 Stage Length ............................................... 16
5.3 Fleet Utilization........................................... 17
5.4 Airports ................................................... 19
5.5 Staff....................................................... 20
6 Summary ...................................................... 20
CHAPTER III: IDENTIFY AIRLINE BUSINESS MODEL ..................... 22
1 Development of Taiwan Airlines................................ 22
1.1 First Decade (from 1987 to 1997) ........................... 22
1.2 Second Decade (from 1998 to 2008)........................... 23
2 Dose the Current Market Match with Low-Cost Strategy? ........ 24
2.1 Europe...................................................... 24
2.2 Taiwan...................................................... 26
2.3 Air Freedoms and Network Structures ........................ 27
3 Do the Fleets Match with Low-Cost Operation? ................. 30
3.1 General Aircraft Description ............................... 30
3.2 Ownership Costs............................................. 33
3.3 Fuel Cost................................................... 35
3.4 Maintenance ................................................ 37
3.5 Crew Cost .................................................. 40
3.6 Landing Fees and Ground Handling Cost ...................... 41
4 Restructure Business Models .................................. 43
4.1 Identify New Business Model ................................ 45
4.2 Simple Products............................................. 47
4.3 Create the Business Systems for Selected Customer Segment... 47
CHAPTER IV: CROSS-STRAIT FLIGHTS ................................. 50
1 Cross-Strait Air Transport ................................... 50
2 Current Flights Points........................................ 54
2 Flight Path .................................................. 61
3 The Potential Market – Mini-Three Links ...................... 63
4 The Forth Direct Flight Path ................................. 65
5 Distinct Business Model for Cross-strait Flights ............. 67
CHAPTER V: EXECUTIVE PROJECT...................................... 71
1 Business Overview ............................................ 71
2 Aircrafts and Fleets.......................................... 74
3 Route System.................................................. 76
4 Maintenance .................................................. 77
5 Sales and Distribution ....................................... 78
6 Fare Structure ............................................... 79
7 Competition .................................................. 81
8 FAT Value Proposition......................................... 82
8.1 Focus on Separate Markets Left by Legacy Airlines .......... 82
8.2 Low Operating Costs......................................... 83
9 Summary ...................................................... 86
CHAPTER VI: CONCLUSIONS........................................... 88
REFERENCES........................................................ 92
                                    

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校內：2011-07-21公開
校外：2019-07-21公開

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