Viewers have various reactions while being exposed to different video Ad. By looking at different aspects of the video ad, we can examine the specific factors that influence the viewers. The main response of this study is to investigate the intrusiveness perception. Previous researchers found that when people feel being forced, they are inclined to have a negative response instead. However, this aspect of the theory was mainly found in other situation such as in store ads or TV’s ads. The Value of our research is to put an emphasis on the Environmental Stimuli linked to the Online environment, since this is a very indicative aspect of today’s society and marketing strategy. Also, the current research focus on aspect rarely observed in the online related studies. Our research results provide an insight on the importance of the intrusiveness and add significant finding to the reactance theory in the field of the Disruptive Online Video Ads. The particularity of our study is to search in inusually studied environment stimuli such as the Music Tempo, the Video Size on the screen or the Congruency.

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