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研究生: 詹雅萍
Chan, Ya-Ping
論文名稱: 組織內外部因素、新產品創新程度與新產品績效之關聯性研究
Internal and External Factors, New Product Innovation Degree and New Product Performance
指導教授: 陳忠仁
Chen, Chung-Jen
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2004
畢業學年度: 92
語文別: 中文
論文頁數: 135
中文關鍵詞: 新產品創新程度新產品績效競爭策略組織特質事業網路產業環境
外文關鍵詞: New Product Performance, New Product Innovation Degree, Competitive Strategy, Organization Characteristics, Industry Environment, Business Network
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  • 摘要
      本研究之目的在瞭解企業於不同的產業環境下,對於事業網路、組織特質以及競爭策略的採用,其與新產品創新程度的相關性,並探討企業之內外部因素與新產品創新程度的互動,對新產品績效的影響。
      本研究透過問卷調查的方式收集資料,以國內5000大企業中的製造業為對象,共回收80份有效問卷,並進一步以統計方法分析,包括:因素分析、多元迴歸分析以及變異數分析。
      研究結果如下:產業環境變數中的「競爭不確定性」會對組織建立新產品創新程度產生顯著正相關。組織結構中組織結構對新產品創新程度有顯著影響,尤其在組織採分權化程度愈高情況下更為顯著。組織競爭策略變數中,當組織採領導者/追隨者策略與技術導向時對新產品創新程度有顯著影響。而新產品創新程度對新產品績效有顯著影響,尤其對財務與市場績效更為顯著。產業環境與新產品創新程度的交互作用,會對新產品績效產生顯著之影響;其中技術與市場不確定性與新產品創新程度之交互作用對財務與市場績效有顯著影響。事業網路與新產品創新程度的交互作用,會對新產品績效產生顯著之影響;其中供應商與新產品創新績效之交互作用會對財務與市場績效及產品績效產生顯著之影響;消費者與新產品創新績效之交互作用會對組織之財務與市場績效產生顯著影響;另外,同業競爭者與新產品創新程度之交互作用也是會對組織之整體績效產生顯著影響。組織特質與新產品創新程度的交互作用,會對新產品績效產生顯著之影響;正式化與新產品創新程度之交互作用會對財務與市場績效和產品績效皆產生顯著之影響;分權化與新產品創新程度之交互作用會對組織之財務與市場績效產生顯著影響;資本額與新產品創新程度之交互作用會對財務與市場績效和產品績效皆產生顯著之影響;員工人數與新產品創新程度之交互作用會對組織之財務與市場績效產生顯著影響。組織競爭策略與新產品創新程度的交互作用,會對新產品績效產生顯著之影響。其中,領導者/追隨者策略與新產品創新程度之交互作用會對財務與市場績效和產品績效皆產生顯著之影響;技術導向與新產品創新程度之交互作用會對組織之財務與市場績效顯著影響;另外,市場導向與新產品創新程度之交互作用會對組織之財務與市場績效和產品績效皆產生顯著之影響。

    Abstract

      Innovation is the way of creating and sustaining business competitive advantage. According to the report of PDMA in America refers to that more than 50% sales derive from new product in high-tech firms, even more than 60% in well-performed firms. Therefore, new product innovation is still a challenge recently to management issue.
      Although the increasing importance of the new product innovation degree, little has been done in the literature in examining the relationships among the internal and external determinants, the new product innovation degree, and the performance of the new product. Therefore, this study attempts to fill the gap in the literature by providing an integrative research framework through extensive literature review to identify the key determinants and to examine the relationships among these determinants, the new product innovation degree, and the performance of the new product. Based on resource dependency theory and resource-based perspective, hypotheses were proposed and then examined through an empirical study.
      The population in the study is the top 5000 firms of Taiwan listed in the China Credit Information Service Incorporation. A random stratified sampling method was used to select 90 firms in each of the five levels. 450 questionnaires were mailed. Of the 450 questionnaires mailed, 82 responses were received and fifteen of them were incomplete. The remaining 80 valid and complete questionnaires were used for the quantitative analysis. It represents a useable response rate of 17.78%.
      The major finding of this study include: First, the results of the multiple-regression analyses show support for the direct effects of industrial environment, organization characteristics, and competitive strategy on the new product innovation degree; then show no significant impact of business network on the new product innovation degree. Secondly, the results of the single regression suggest that the new product innovation degree does have direct impacts on the new product performance. Finally, the results of ANOVA analyses indicate that the industrial environment, organization characteristics, business network and competitive strategy have interaction effects with the new product innovation degree on the performances of the new product.

    目錄 I 表目錄 III 圖目錄 V 第一章 緒論 1-1 第一節 研究背景與動機 1-1 第二節 研究目的 1-5 第三節 研究流程 1-6 第四節 論文架構 1-7 第二章 文獻探討 2-1 第一節 創新之相關研究方向 2-1 第二節 創新相關理論 2-5 第三節 各變數之相關文獻 2-13 第三章 研究設計與研究方法 3-1 第一節 研究架構 3-2 第二節 研究假設 3-4 第三節 變數衡量與問項 3-14 第四節 抽樣方法與資料收集 3-20 第五節 問卷回收及樣本結構 3-20 第六節 資料分析方法 3-23 第四章 研究結果分析與討論 4-1 第一節 因素分析及信度檢定 4-1 第二節 不同基本變數在各研究變數之差異分析 4-10 第三節 各變數與新產品創新程度之迴歸分析 4-12 第四節 新產品創新程度之交互作用分析 4-18 第五章 結論與建議 5-1 第一節 研究結果 5-1 第二節 研究貢獻 5-4 第三節 研究建議 5-7 第四節 研究限制 5-8 參考文獻 i 附錄:問卷 xi

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