TFT-LCD industry has become one of the domain industries in Taiwan. It is expected that the TFT-LCD industry can achieve an annual production value of one trillion NTD in 2007. However, relevant studies regarding how internal marketing, relationship marketing, and customer orientation influence on the success of the firms operation is limited. In this research, we take Taiwan TFT-LCD industrial companies as the research objects and try to identify the interrelationship among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational performance. Although these companies are classified to manufacturing industry, it is suggested that the service components could be applied for the success of business operations. Specifically, the influences of internal marketing, job satisfaction and customer orientation on relationship marketing and organizational performance are evaluated. A research model is developed based on a series of literature reviews and hypotheses developments. The research results include: (1) there are significant relationships between internal marketing, customer orientation, and relationship marketing; (2) relationship marketing has significant influences by internal marketing, job satisfaction, and customer orientation; (3) organizational performance has significant influences by job satisfaction, relationship marketing, and customer orientation.

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