隨著物聯網技術與智慧家庭系統迅速普及，用戶介面設計已成為影響操作效率與使用者情感體驗關鍵因素。在眾多介面設計風格中，擬物化與扁平化設計作為當前主流視覺語言，分別展現了高度擬真與極簡抽象兩種表現形式。本研究聚焦於智慧家庭控制面板介面，探討這兩種設計風格在不同文化語境下對使用者「喚醒潛力」與「情緒反應」的影響差異。研究目的在於深入理解視覺風格如何影響東方與西方用戶在互動過程中情緒感知與使用偏好，進而提出兼具文化敏感性與情感連結的介面設計策略，以補足當前智慧家庭領域過度聚焦功能性表現而忽略情感體驗。
研究採取多階段混合研究方法。初步階段運用頭戴式與螢幕式眼動儀，針對不同智慧家電控制介面屬性，探討扁平化與擬物化風格在視覺設計上對使用者情緒反應與視線行為的影響。進一步透過市場產品調查、民眾問卷收集，以及專家焦點團體訪談，分析東西方文化背景使用者對於介面風格在視覺感知、情緒喚醒與吸引力評估上的主觀差異，並歸納形成具文化脈絡的設計語意與準則。隨後，本研究根據上述結果優化智慧家庭介面設計樣本，並進行迭代測試，結合螢幕式眼動儀與移動測試配件進行實驗操作，以更貼近真實使用情境下觀察使用者視覺注意力分布、瞳孔變化與情緒反饋，全面掌握介面風格、語境文化與感知反應之間的交互關係。
根據實驗結果顯示，東方文化之用戶對於擬物化設計相較於扁平化設計，特別在搭配背景情境元素時，更能有效引發使用者的視覺關注與瞳孔擴張反應，顯示其具較高的喚醒潛力與情緒觸發效果。相對地，扁平化設計雖具備資訊呈現效率與簡潔性，卻較難激發用戶的本能層次情感連結，而西方用戶則較重視清晰性與操作導向的設計邏輯，因此更傾向接受簡約且語境負載較低的介面風格。
本研究最終提出一套融合視覺風格與文化特性的介面設計策略，協助設計者在介面開發中兼顧情緒誘發與文化共感，有效提升智慧家庭介面之人機互動品質與使用者滿意度。此成果不僅補足現今智慧家庭領域對情感設計探討的不足，也為未來多文化導向介面設計提供實證基礎與策略參考。

With the rapid proliferation of IoT and smart home systems, user interface design has become a critical factor influencing both operational efficiency and emotional experience. Among mainstream styles, skeuomorphic and flat designs represent two distinct visual languages: realistic simulation and minimalist abstraction. This research focuses on smart home control panel interfaces, investigating how these styles affect users' arousal potential and emotional responses across cultural contexts.
In the preliminary phase, head-mounted and screen-based eye-tracking devices were employed to explore how the arousal potential of skeuomorphic and flat design styles influences users’ gaze behaviors and emotional responses. In the subsequent phase, data were collected through market surveys, questionnaires, and expert focus groups to explore cross-cultural user involvement in visual perception differences between flat and skeuomorphic designs in smart home interfaces. In the final phase, the findings informed the optimization of interface samples, which were iteratively tested with eye-tracking and mobile setups to examine how layout adjustments in interface design styles influence attention distribution, pupil changes, and emotional feedback, thereby exploring cross-cultural differences in user satisfaction and emotional experience.
Results indicate that Eastern users show stronger attention and arousal responses to skeuomorphic designs, particularly when contextual background elements are present, while flat design—though efficient and concise—struggles to evoke instinctual emotional connections. Western users emphasize clarity and task efficiency, thus preferring simplified interfaces with lower contextual load. This research ultimately proposes a culturally sensitive interface design strategy that balances emotional evocation and usability, enhancing human-computer interaction quality and user satisfaction in smart homes. The findings address the lack of emotional design exploration in this domain and provide empirical foundations for future culturally oriented design.

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