薄膜電晶體液晶顯示器(Thin film transistor liquid crystal display, TFT-LCD)的產業中，在既有市場的廠商，面對後繼競爭者加入市場侵略的狀況之下，原本已在市場的廠商，要如何在有限的市場需求下，面對廠商的競爭，思考如何轉變產品結構、調整產能，以因應競爭者的侵略，成為重要的議題。本研究探討兩家面板製造廠商在產量競爭下，分別有不同的產能水準，一間廠商產能較小，另一間廠商則擁有較大產能；在產能全稼動與經濟生產下的賽局，因此會衍生出四種情境，並加以模擬與分析趨勢。
本研究針對此情境狀況建構競爭模型，推導出廠商間產能稼動與獲利之關係，利用數值分析探討參數，研究出劣勢者與優勢競爭者均衡解與最佳獲利的決策分析，最終並提出決策管理意涵。本研究可發現：1.產品初始價格高低與兩種生產模式皆有正向關係；2.產能敏感度對於兩廠商彼此產能生產模式為對立。3.獲利與對手競爭強度，成現負斜率走向。4. 弱勢廠商初始偏好之相對比例，採經濟生產，獲利則可為最佳。5.產品轉換率相較於產能策略而言，兩廠商皆只需採行經濟生產，彼此即可獲得最大利益。

The original manufacturers in the TFT-LCD industry are facing a threatening situation when the competitors join the market. It is a significant issue for the original manufacturers to consider how to change the composition of the products, and to adjust the production capacity in order to face the aggression from the competitors in such a limited market demand. This study discusses two panel factories competed in production capacity. The difference between two factories depends on more production and less production. In the competition between full activation of production and economic batch production, therefore, it leads to four situations. In addition to simulate and analysis these tendencies.
This study indicates the connection between the firm’s activation of production and profits through those situations above-mentioned. Using numerical analysis to discuss the parameter in terms of balanced solution and the best profitable strategy analysis. However, provide a managing content. This research offer suggestions: 1). There is a positive relationship between the initial prices from low to high and two types of production mode. 2). Both of two factories are against with production sensitivity and their production mode. 3). The slope tends to be negative according to profits and opponent’s competitive intensity. 4). The vulnerable factory which prefer the initial relative ratio using economic batch production. 5). The conversion rate compared to production strategy are due to both factories implement economic batch produce to reach mass profit.

Anand, K. S., & Goyal, M. (2008). Strategic Information Management Under Leakage in a Supply Chain. Management Science, 55(3), 438-452.
Chen, J. C., Chen, T.-L., Pratama, B. R., & Tu, Q.-F. (2016). Capacity planning in thin film transistor – Liquid crystal display cell process. Journal of Manufacturing Systems, 39, 63-78.
Chen, X., Li, L., & Zhou, M. (2012). Manufacturer's pricing strategy for supply chain with warranty period-dependent demand. Omega, 40(6), 807-816.
Hu, M.-C. (2012). Technological innovation capabilities in the thin film transistor-liquid crystal display industries of Japan, Korea, and Taiwan. Research Policy, 41(3), 541-555.
Hung, S.-W. (2006). Competitive strategies for Taiwan's thin film transistor-liquid crystal display (TFT-LCD) industry. Technology in Society, 28(3), 349-361.
Hung, S.-W., Tsai, J.-M., Cheng, M.-J., & Chen, P.-C. (2012). Analysis of the development strategy of late-entrants in Taiwan and Korea’s TFT-LCD industry. Technology in Society, 34(1), 9-22.
Karaer, Ö., & Erhun, F. (2015). Quality and entry deterrence. European Journal of Operational Research, 240(1), 292-303.
Nan, G., Zhang, Z., & Li, M. (2019). Optimal pricing for cloud service providers in a competitive setting. International Journal of Production Research, 57(20), 6278-6291.
Yang, S.-J. S., & Anderson, E. J. (2014). Competition through capacity investment under asymmetric existing capacities and costs. European Journal of Operational Research, 237(1), 217-230.
Yao, D.-Q., & Liu, J. J. (2005). Competitive pricing of mixed retail and e-tail distribution channels. Omega, 33(3), 235-247.
呂存真. (2014). 台灣液晶顯示面板廠商業模式競爭策略研究- 以電視尺寸區隔競爭個案分析. (碩士), 國立清華大學, 新竹市
何致中. (2016). 全球DRAM 1Q16淡季產值下滑 2Q拼價格、跌幅將縮減. https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&id=471018&query=dram+and+%B2%A3%AF%E0. [Accessed June8,2020]
郭靜蓉. (2017). 醫療顯示器市場蓬勃 眾家面板廠搶進. https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&id=490926&query=%C2%E5%C0%F8%AD%B1%AAO. [Accessed June8,2020]
陳玉娟. (2019). 電競螢幕市場恐成紅海 雙A今年估出貨大增4成. https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&id=562055&query=%B9q%C4v. [Accessed June8,2020]
黃女瑛. (2017). 預告淡季走勢 大陸太陽能廠：產能調節恐仍難使價格回頭. ]https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&id=495556&query=%BB%F9%AE%E6+and+%B1%D3%B7P%AB%D7. [Accessed June8,2020]
劉世平. (2017). 2016年印度智慧型手機平均售價 4年以來首見上升. https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=9&id=499375&query=%BB%F9%AE%E6%B1%D3%B7P%AB%D7[Accessed June8,2020]