隨著全球化，企業間的新產品開發愈發競爭，如何促進合作夥伴間的交流及提升企業自身的競爭力，進而對新產品開發績效產生正面之影響為企業重要議題之一。新產品為公司的命脈，無法持續開發有效新產品的公司，將面臨經營困難。而協同商務為企業間以網路及資訊科技合作，透過知識與資源共享使合作夥伴在開發新產品、管理、分配庫存、銷售及製造商品等商業活動之中更加緊密，並減少風險、降低成本及提升企業的核心競爭力。
本研究提出一架構為探討協同商務對於新產品開發績效之影響及驅動協同商務之因子。驅動協同商務之因子分為分為四大類，信任、溝通、合作及資訊共享；新產品開發績效之衡量指標則分為效率及有效性。再者，透過問卷分析對各產業之參與新產品開發相關人員進行調查，共收集219 份有效問卷，並以結構方程模型進行資料分析。研究結果發現信任、合作及資訊共享對於協同商務的進行有顯著之正面影響，而協同商務行為則對新產品開發績效也有顯著之正面影響。

With globalization, it has become increasingly competitive for enterprises to develop new products. Some of the most pressing issues and problems for enterprises today include promoting effective communication between enterprises, enhancing competitiveness, and having a positive impact on the performance of new product development. New products are critically important for companies, and companies that cannot continue to develop effective new products will face operational difficulties. Collaborative commerce is the cooperation between enterprises using the Internet and information technology. Through the sharing of knowledge and resources, partners can benefit from closer cooperation in business activities such as developing new products, managing, allocating inventory, selling and manufacturing goods, reducing risks or costs, and enhancing the core competitiveness of the enterprise.
This research proposes a framework to explore the impact of collaborative commerce on the performance of new product development and the factors that drive collaborative commerce. There are four key factors that drive collaborative commerce: trust, communication, cooperation, and information sharing, while efficiency and effectiveness are regarded as the measures for new product development performance. Data analysis was conducted using structural equation modelling using 219 questionnaire responses provided by individuals involved in new product development across various industries. The results
of the study found that trust, cooperation, and information sharing have a significant positive impact on the adoption of collaborative commerce, and that collaborative commerce also has a significant positive impact on the performance of new product development.

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