本論文以語料庫為基礎旨在探討台灣股市行話之隱喻用法應用於報紙新聞的非股市議題(例如:南韓偶像身價個個漲停板)。本研究以「概念映照模組」（Conceptual Mapping Model, Ahrens, 2002）及「物種關係鏈隱喻」（Great Chain of Being Metaphor, Lakoff & Turner, 1989）為理論架構，以股市為本體（Source Domain）分析:(一)其所偏好之詞性應用，(二)其特有之文化特色，(三)其「物種關係鏈隱喻」之映照屬性，(四)藉由與其它相關之研究文獻作比較，是否可觀察到任何隱喻認知上的策略?
研究結果顯示：（一）動詞為以股市為本體所偏好之詞性，（二）就台灣文化而論，婚姻關係多被賦予負面印象，如股市中之熊市充滿不確定性，（三）以股市為本體之概念映照屬於延伸性之「物種關係鏈隱喻」，其概念化過程為由較上層之本體映照(mapping)至較下層之客體，（四）比較後，其認知策略有五，包括：（1）藉由其相反之映照領域可組成隱喻鏈(metaphor chain)，（2）不同客體（Target Domain）可能因相同動機而與同本體作映照；反之，個別之客體必因不同之動機而與不同本體作映照。本研究所提之隱喻認知策略有助於我們來理解由股市隱喻詞所建構之概念映照且可引申至對其它認知領域的相關應用。

This is a corpus-based study which aims to investigate stock jargons as used in non-stock-related articles in newspapers in Taiwan, for instance, nanhan ouxiang shenjia gege zhangtingban 南韓偶像身價個個漲停板 ‘Every South Korean idol’s value rises.’ Through two cognitive approaches, the Conceptual Mapping Model (Ahrens, 2002) and the Great Chain of Being Metaphor (Lakoff and Turner, 1989), this thesis attempts to answer the research questions: (1) Is any preferred syntactic category employed in the source domain (SD) of stock market? (2) Does any cultural feature occur in the SD of stock market? (3) What are the attributes of the Great Chain of Being Metaphor in the SD of stock market? (4) Through a comparison between the works of Chung, Ahrens and Sung (2003), Huang (2009) and the present thesis, can we observe any cognitive strategies at work?
The results show that (1) Function represented by a verb, the preferred syntactic category, is employed in the SD of stock market. (2) For Taiwan Mandarin speakers, marriage is considered to be negative as is a bearish stock market. (3) The conceptual mappings in the SD of stock market are attributed to the extended Great Chain of Being Metaphor which proceeds from a higher source domain to a lower target domain in the conceptualization process. (4) There are five cognitive strategies, including (a) the metaphor chain can be produced by the opposite mapping domain and (b) the different target domains may use the same source domain for the same reason, whereas a single target domain must use different source domains for different reasons. The above-mentioned strategies contribute to our understanding of how conceptual mappings are structured by stock jargons.

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