| 研究生: |
盧惠筠 Lu, Hui-Yun |
|---|---|
| 論文名稱: |
台灣銀行產業發展金融科技之關鍵成功因素 Key Success Factors of FinTech Development in Taiwan Banking Industry |
| 指導教授: |
莊双喜
Chuang, Shuang-Shii |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2019 |
| 畢業學年度: | 107 |
| 語文別: | 中文 |
| 論文頁數: | 34 |
| 中文關鍵詞: | 金融科技 、銀行業 、轉型 、創新 |
| 外文關鍵詞: | FinTech, banking industry, transformation, innovation |
| 相關次數: | 點閱:117 下載:27 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
從世界上最早的銀行於1171年誕生至今,金融業不曾經歷劇烈變動。金融科技是第一次金融上的破壞式創新,它利用科技降低成本,並轉換為價值回饋給顧客。這使得顧客從被動的服務接受者演變為享有主導權,也迫使台灣銀行業必須加速地朝向「更具策略性的創新」、「新興技術的採用」和「組織內部營運彈性的提高」發展,來確保他們可以在快速發展的金融生態系統中保持主導地位。
為了解決上述問題,本論文分為三大部分。第一部分先研究現階段台灣金融科技的發展樣態以及台灣銀行業針對金融科技的轉型狀況和問題;第二部分針對國外成功轉型的銀行案例做個案研究的深入探討,了解當時轉型的關鍵成功機制。第三部分則透過先前的國外銀行業轉型成功案例的研究,與台灣銀行業發展金融科技之現況和問題作比較,以利於清楚辨識出台灣銀行業與國外標竿企業的差異,進而彰顯出台灣銀行業發展金融科技的成功因素和關聯性,並提出建議與結論。
This thesis aims to solve the difficulty of facing FinTech for Taiwan banking industry, using qualitative research to study two successful cases in foreign banking industry in order to identify the key success factors of developing FinTech in Taiwan banking industry. The results show that, first, instead of competing and isolating other banks, the two benchmarks both develop great partnerships with their competitors so that they can all create seamless service for their customers, which drives customer value to the maximum. Second, they both also focus on maintaining high flexibility of operation to develop FinTech services. In conclusion, banks in Taiwan should cooperate more closely and maintain a relationship of both enemies and friends to accelerate overall innovation in Taiwan banking industry.
黃台心、江典霖(2013)。我國銀行業市場競爭度與金融創新之關聯。檢自https://www.cbc.gov.tw/public/Attachment/48201155971.pdf (May. 23, 2019)
關於 Pi 拍錢包網頁。Pi 拍錢包,讓你輕鬆拍 安心付(2015)。檢自https://www.piapp.com.tw/support/about-pi (May. 23, 2019)
S&P Global. (2018). 2018 US Fintech Market Report. p.2
KPMG & H2 Ventures. (2018). 2018 FinTech100. p.4
Avinash Swamy. (2016). What makes Payments such an attractive space in FinTech? Retrieved from https://medium.com/@avinashswamy/what-makes-payments-such-an-attractive-space-in-fintech-3ac363179020 (May. 23, 2019)
Citi GPS: Global Perspectives & Solutions. (2016). Digital Disruption: How. FinTech is Forcing Banking to a Tipping Point. p.16-19.
大和有話說 (Aug. 19, 2018)。【圖解】台灣行動支付大比拼:Line Pay、街口支付、Apple Pay|大和有話說。檢自https://dahetalk.com/2018/08/19/ (Jun. 5, 2019)
遠見雜誌 (Nov. 17, 2018)。LINE Pay 再燃行動支付戰火,逾 40 家業者競逐爭霸。檢自http://technews.tw/2018/11/17/line-pay-mobile-payment-war/ (Jun. 5, 2019)
金財通電子發票加值中心網頁。金財通電子發票加值中心服務項目(2013)。檢 自http://www.xn--i8s454de7bgt1c.tw/einvoice.html (Jun. 8, 2019)
Joy Fang. (Jul. 4, 2017). Bringing traditional food and technology together the PayLah! way. Retrieved from https://www.dbs.com/innovation/dbs-innovates/bringing-traditional-food-and-technology-together-the-paylah-way.html (Jun. 9, 2019)
Richard Orange. (Mar. 9, 2019). Sweden: how cash became more trouble than it’s. worth. Retrieved from https://www.theguardian.com/money/2019/mar/09/sweden-how-cash-became-more-trouble-than-its-worth (Jun. 9, 2019)
來自瑞典的Swish - 線上行動支付 Part 2 (Mar. 20, 2016)。檢自https://blog.xuite.net/betty.eric/scandinavia/393306119 (Jun. 11, 2019)
Swish API Integration Guide v0.9.8.2. (Dec. 11, 2015). Retrieved from https://www.getswish.se/content/uploads/2014/05/20151211_Swish_Pressrelease.pdf (Jun. 11, 2019)