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研究生：	陳氏青玄 Huyen, Tran
論文名稱：	A Study of the Key Success Factors for New Technology Commercialization: An Indepth Study of High Tech Industry between Taiwan and Vietnam A Study of the Key Success Factors for New Technology Commercialization: An Indepth Study of High Tech Industry between Taiwan and Vietnam
指導教授：	吳萬益 Wu, Wann-Yih
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際經營管理研究所碩士班 Institute of International Management (IIMBA--Master)
論文出版年：	2009
畢業學年度：	97
語文別：	英文
論文頁數：	128
外文關鍵詞：	Key factors., New Technology Commercialization, Analytic Hierarchy Process (AHP)
相關次數：	點閱：103 下載：3
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In this paper, the Analytic Hierarchy Process (AHP) has been presented to evaluate the major criteria that have the most affected on new technology commercialization. The AHP is useful method for evaluate the preferred alternatives decision such as finding key success factors for technology commercialization and given the cross- evaluating among two countries Taiwan and Vietnam. There are lacks of published papers in the comprehensive management system research fields demonstrating the AHP method compare between two countries. Based on the data collected in this paper, it is suggest that the AHP is applicable for managers in each country to solving the problem regarding technology commercialization. In this study, a comprehensive management system of the key success factor for technology commercialization was modeled to enhance the efficiency of commercialization in both countries. Several technology commercialization factors including technology itself, management expertise, process development and commercial viability with their respective components: technology strength, technology conceptualization, technology development, market strength, government support can be considered in decision process.

TABLE OF CONTENTS
ACKNOWLEDGEMENTS	I
ABSTRACT	II
TABLE OF CONTENTS	III
LIST OF TABLES	V
LIST OF FIGURES	VI
CHAPTER ONE INTRODUCTION	1
1.1 Research Background.	1
1.2 Research Motivation.	4
1.3 Research Objectives.	7
1.3 Research Procedure.	8
1.4 Research Structure of This Study.	9
CHAPTER TWO LITERATURE REVIEW	10
2.1 Technology Commercialization.	10
2.1.1 Theoretical Background.	10
2.1.2 Technology Commercialization Evaluation Research.	12
2.1.3 Key Factors for Technology Commercialization Determinants.	18
2.2 The Concept of Analytic Hierarchy Process Approach.	23
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY	25
3.1 Conceptual Model.	26
3.2. Construct Measurement.	28
3.3 Questionnaires Design.	29
3.4 Sampling Plan.	34
3.5 Data Analysis Procedures.	35
CHAPTER FOUR RESEARCH RESULTS	40
4.1 Factors Evaluation.	40
4.2 AHP Computation.	42
4.2.2 Level Three Priority.	47
4.2.3 Level Four Priority.	53
CHAPTER FIVE CONCLUSION AND SUGGESTIONS	61
5.1 Conclusions.	61
5.2 Managerial Implications.	64
5.3 Limitation and Future Research Directions.	66
REFERENCES	68
APPENDICES	73
Appendix 1: Supplementary Information	73
Appendix 2: Questionnaire for Expert	80
Appendix 3: The AHP Questionnaire	82


 
LIST OF TABLES
Table 2-1 Factors for Technology Commercialization Determinants	20
Table 3-1 The Fundamental Scale of Absolute Number	29
Table 3-2 Random Consistency Index (RI)	38
Table 4-1a Ranking Criteria and Sub-Criteria used in AHP Model in Taiwan	41
Table 4-1b Ranking Criteria and Sub-Criteria used in AHP Model in Vietnam	42
Table 4-2 Priority Weights from Two Fields of Experts in Taiwan and Vietnam	44
Table 4-3a Comparison Matrix of the Second Level Factors in Taiwan	45
Table 4-3b Comparison Matrix of the Second Level Factors in Vietnam	46
Table 4-4 Comparison Matrix of the Third Level Factors for Technology Itself	48
Table 4-5a Comparison Matrix of Management Support in Taiwan	49
Table 4-5b Comparison Matrix of Management Support in Vietnam	49
Table 4-6a Comparison Matrix of Process Development in Taiwan	51
Table 4-6b Comparison Matrix of Process Development in Vietnam	51
Table 4-7a Comparison Matrix of Commercial Viability in Taiwan	51
Table 4-7b Comparison Matrix of Commercial Viability in Vietnam	52
Table 4-8 Relative Weights of Components with Respect to Sub-Criteria	54
Table 4-9 Relative Weights of Components with Respect to Sub-Criteria	55
Table 4-10 Relative Weights of Components with Respect to Sub-Criteria	57
Table 4-11 Relative Weights of Components with Respect to Sub-Criteria.	59
Table 5-1 First Priority Weights of Criteria in Taiwan	63
Table 5-2 First Priority Weights of Criteria in Vietnam	63

LIST OF FIGURES
Figure 1-1. Research procedure	8
Figure 3-1. The research model of this study	27
Figure 3-2. The sample of AHP questionnaire for	31
new technology commercialization	31
Figure 3-3. The sample of AHP questionnaire for technology itself	32
Figure 3-4. The sample of AHP questionnaire for management support	32
Figure 3-5. The sample of AHP questionnaire for process development	33
Figure 3-6. The sample of AHP questionnaire for commercial viability	33
Figure 4-1. Priority weight of level 2 factor	47
                                    

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校外：2009-07-30公開

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