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研究生: 黃耀民
Huang, Yao-Min
論文名稱: 數位轉型驅動組織變革實現永續發展—以日月光半導體為例
Digital Transformation Drives Organizational Change for Sustainable Development - A Case Study of ASE.
指導教授: 方世杰
Fang, Shih-Chieh
周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2025
畢業學年度: 113
語文別: 中文
論文頁數: 133
中文關鍵詞: 數位轉型組織變革永續發展質性研究個案研究
外文關鍵詞: Digital Transformation, Organizational Change, Sustainable Development, Qualitative Research, Case Study
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  • 在數位科技迅速進步與全球永續發展浪潮交織的時代背景下,數位轉型已不僅是企業提升營運效率的技術性手段,而是驅動組織深層變革、形塑治理創新及實現永續發展的重要動力。臺灣半導體封測產業作為全球價值鏈的重要節點,面對高效能運算(HPC)、人工智慧(AI)、高階封裝技術快速演進及外部ESG規範壓力,如何以數位轉型為觸媒,發展具韌性且符合永續目標的組織能力,已成為企業治理的重大課題。
      本研究以日月光半導體高雄廠為研究個案,採用單一個案嵌入式質性研究設計,聚焦探討數位轉型、組織變革與永續發展三者的交織互動機制。研究結合中高階主管及基層員工深度訪談、內部策略文件、ESG報告及公開資料,進行多元資料交叉分析。研究重點聚焦於:第一,企業如何策略性導入數位工具,以重塑治理架構、強化數據驅動決策及跨部門協作模式;第二,數位轉型如何促發組織結構、流程與文化的調適與重塑,並形成具持續性與動態性的治理能力;第三,企業如何透過數位轉型與組織調適過程,實現永續行動由外部合規走向內在價值的內嵌化轉型。
      研究結果顯示,數位轉型能否成功驅動永續發展,關鍵在於企業是否能從「資源重組」提升至「行動邏輯轉化」層次,藉由數位觸發、組織調適與文化內化形成韌性治理體系。日月光高雄廠的經驗表明,數位轉型若僅視為效率工具,易淪為技術空轉;唯有作為反思與創新的觸媒,才能促發治理革新與永續價值深層內化。本研究建構出「數位觸發-組織調適-永續內嵌」動態轉型架構,除回應文獻中對數位轉型與永續發展整合研究的需求外,亦為製造業在多重轉型壓力下提供具體的策略指引與治理洞見。

    Digital transformation offers organizations the potential to pursue sustainable development by aligning technological innovation with environmental, social, and economic goals. However, the mechanisms linking digital initiatives to long-term sustainability objectives remain underexplored. This study develops an integrated theoretical framework, drawing on Lewin’s unfreeze-change-refreeze model, Kotter’s eight-step change model, and Weick’s dynamic adaptation perspective, to conceptualize digital transformation as a holistic driver of organizational change. We propose that digital initiatives act as catalysts that break old routines, guide transitional change efforts, and eventually refreeze new, sustainability-aligned practices. Using an embedded single-case study of Advanced Semiconductor Engineering’s (ASE) Kaohsiung plant, this research examines how digital initiatives catalyze multi-level organizational shifts. The analysis reveals that digital transformation triggers mediating mechanisms across levels: it first unfreezes legacy routines, which are then reshaped through targeted human resource interventions and governance restructuring, before refreezing as an embedded ESG-focused culture. Human resource management emerges as a crucial mediator by facilitating employee upskilling and cultural alignment, while revamped governance frameworks ensure that digital strategy incorporates environmental and social objectives. Together, leadership actions, HR practices, and structural reforms transform technological innovation into sustainable organizational outcomes. By integrating digital transformation with organizational change and sustainability literature, the findings extend theory by showing how static change models (Lewin, Kotter) can be complemented with Weick’s notion of continuous adaptation to achieve sustainability goals. Specifically, the model highlights how vision-driven leadership and organizational readiness drive sustainable digital adoption. These findings provide practical insights for managers and organizational leaders, suggesting that aligning digital innovation with robust HR strategy and ESG governance is key to achieving long-term sustainable development.

    摘要 II 致謝 VI 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 8 第三節 研究方法與流程 10 第二章 文獻探討 12 第一節 數位轉型 12 第二節 組織變革 21 第三節 永續發展 33 第四節 文獻回顧總結 44 第三章 研究方法 55 第一節 質性研究方法 55 第二節 個案研究方法 57 第三節 資料蒐集與分析 61 第四章 個案分析與討論 69 第一節 半導體產業概況 69 第二節 組織治理邏輯與轉型脈絡 72 第三節 變革的起點-數位轉型的契機與企業決策 79 第四節 數位轉型的實踐-技術導入與組織變革的交互影響 85 第五節 從轉型走向常態-企業永續DNA的路徑內化 91 第六節 研究討論與分析 97 第五章 結論與建議 107 第一節 研究結果 107 第二節 研究貢獻 113 第三節 研究限制與未來發展建議 117

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