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研究生： 李筱屏
Lee, Hsiao-Ping
論文名稱： 交易成本決定因子與策略聯盟型態對聯盟參與公司績效之影響
The Relationships among Transaction-Cost Determinants, Alliance Types, and Participating Firms’ Performance
指導教授： 曾瓊慧
Tseng, Chiung-Hui
學位類別： 碩士
Master
系所名稱： 管理學院 - 國際企業研究所
Institute of International Business
論文出版年： 2007
畢業學年度： 95
語文別： 英文
論文頁數： 56
中文關鍵詞： 策略聯盟 、交易成本 、聯盟型態
外文關鍵詞： asset specificity, uncertainty, alliance type, international strategic alliance
相關次數： 點閱：120  下載：3 
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    • 本研究引用交易成本理論，探討成立聯盟初期的交易成本決定因子包括資產專屬性、環境不確定性及夥伴關係不確定性對於參與聯盟公司績效之影響。此外，過去學者提出聯盟型態對於聯盟的績效扮演著重要的角色，因此本研究將聯盟型態視為中介變數加以納入研究架構中，盼提供企業決策者更完整的決策參考因素。
    本研究由文獻彙整出二類重要的聯盟型態，一為股權聯盟與非股權聯盟，二為垂直或水平聯盟。並推論聯盟之交易成本因子與不同型態，將會影響參與聯盟公司的績效。本研究蒐集次級資料，以1998至2002年間由美國公司所形成的跨國聯盟為樣本，最後以迴歸檢定研究假說是否成立。
    實證結果分析得知，不同的交易成本因子對於公司績效的影響不同。研發型的專屬資產對於績效為負向影響；行銷型的專屬資產則對公司的績效有正向效果。環境不確定性會削弱績效表現，而夥伴關係的不確定性則對績效有正面影響。至於聯盟型態的中介效果，實證結果發現在高資產專屬性時，採用垂直聯盟型態的公司表現會較水平聯盟好；而有股權的聯盟型態則能較有效地抑制環境不確定性帶來的風險

    The purpose of this thesis is to understand how transaction cost determinants (asset specificity, environmental uncertainty, and relationship uncertainty) affect the performance of firms participating in international strategic alliances (ISAs), and how alliance types (equity-versus-non-equity and horizontal-versus-vertical) play moderating roles in the relationships. To answer these questions, I drew a sample of ISAs formed by US firms from SDC database to empirically test my hypotheses.
    Empirical results find that marketing-related specific assets have a positive influence on ISA participating firms’ performance while R&D-related specific assets have a negative impact. Meanwhile, under high asset specificity, firms adopting vertical ISAs are more likely to generate better performance.
    As for uncertainty, environmental uncertainty is found to jeopardize allying firms’ performance; nevertheless, forming equity alliances helps mitigate the negative effect. Interestingly, allying firms facing relationship uncertainty are more likely to have better financial performance than those who have collaborative experience with partners before.

    Chapter 1 Introduction 1 1.1 Research background and motives 1 1.2 Research objectives 5 1.3 Research flow chart 6 Chapter 2 Literature Review 7 2.1 Definition of international strategic alliances 7 2.2 Accessing Consequences of strategic alliances and determinants of the consequences 11 2.3 Transaction cost economics and international strategic alliances 14 2.4 Alliance types 17 Chapter 3 Hypotheses Development 20 3.1 Asset specificity and ISA participating firms’ performance 21 3.2 The moderating effect of alliance types on the relationship between asset specificity and ISA participating firms’ performance 22 3.3 Environmental uncertainty and ISA participating firms’ performance 24 3.4 The moderating effect of alliance types on the relationship between environmental uncertainty and ISA participating firms’ performance 26 3.5 Relationship uncertainty and ISA participating firms’ performance 28 3.6 The moderating effect of alliance types on the relationship between relationship uncertainty and ISA participating firms’ performance 29 Chapter 4 Research Methods Design 32 4.1 Sample and data sources 32 4.2 Variables 32 4.3 Sample characteristics 37 4.4 Statistical techniques 37 Chapter 5 Analyses and results 39 Chapter 6 Implications and suggestions 46 6.1 Theoretical and managerial contributions 46 6.2 Limitations and avenues for future research 48 Reference 51 Content of Table Table 2-1 Definitions of international strategic alliances 8 Table 2-2 Literature review of taxonomies of alliance types 19 Table 4-1 Variables and Measures 35 Table 4-2 Sample ISA distribution 38 Table 5-1 Descriptive statistics and correlations 40 Table 5-2 Results of regression analyses for participating firms’ performance 41 Table 5-3 Summary of study results 45 Content of Figure Figure 1-1 Research flow chart 6 Figure 2-1 Governance costs as a function of asset specificity 15 Figure 2-2 Optimal organizational form responding to disturbances and asset specificity 16 Figure 3-1 Research framework 20 Figure 5-1 Interaction between R&D intensity and alliance types 43 Figure 5-2 Interaction between industrial uncertainty and alliance types 44

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