台灣市場外食人口逐年增加，外食市場日益擴大。經市場分析小火鍋餐飲佔比排名為第四名，小火鍋產品發展趨勢也呈向上發展。因此個案公司A決定評估投入小火鍋市場的可行性。個案公司A的成敗關鍵為商業模式是否可行，因此本研究運用策略鑽石模型,活動範疇:我們要在那裡活動?產品類別、市場區塊、地理區域、核心技術、價值創造階段，手段:我們如何達成目標？內部發展、合資、特許/經銷、購併，發展階段:我們怎麼快速且持續的移動？擴展速度:行動順序，差異化因子:我們如何贏得市場？形象:客製化、價格、式樣、產品信賴度，經濟邏輯:我們如何獲得利潤？藉由規模優勢降低成本，藉由範疇、口碑優勢降低成本，以優異的服務來提高價格，提供優質的環境來提高價格，提供獨特的產品來提高價格。及商業模式藍圖理探討分析競爭者的策略、商業模式及競爭者的市場缺口，進而擬定個案公司A的發展策略及商業模式。個案公司A再依據研究分析結果擬於2014年底，創立一家小火鍋餐廳測試店，來檢視其商業模式，待商業模式正確後再複製形成連鎖餐飲品牌。本研究以創業觀點並運用質性研究來探討分析，期望為個案公司A及連鎖小火鍋餐飲業者提供較正確，且較有機會成功的商業模式，為餐飲業提供個人一點點貢獻。本研究訪談競爭者過程中，訪談內容涉及技術及公司機密被訪談人有些保留，因此對本研究有些微影響及限制。

Taiwan market outside eating population increases every year, expanding outside food markets. After accounting for market analysis of small hot pot restaurant ranked fourth, small pot product development also showed upward trends. A case company therefore decided to assess the feasibility of the market into a small pot. A key to the success of the case company business model is viable, so this study uses strategies diamond model, areas of activity: We want to be there activity product categories, market segments, geographic regions, core technology, value creation stages, means:? Us how achieve their goals? Internal development, joint ventures, licensing / distribution, mergers and acquisitions, development stage: how we move fast and sustained? Extended Speed: action sequence, the difference factor: How do we win the market? Image: customization, price, specifications, product reliability, economic logic: How do we make a profit? With advantages of scale to reduce costs, by category, reputation advantage to reduce costs in order to raise prices and excellent service to provide quality environment to raise prices, offer unique products to raise prices. And business model blueprint theory: Customer Segments target customers, Customer relationships Customer relationships, Channel channel, Value proposition value proposition, Key activities of key activities, Key resources critical resources, Key partnerships with key partners, Cost structure cost structures, Revenue streams revenue source; explore strategic competitor analysis, business models and competitors gap in the market, and thus the case company a proposed development strategies and business models. A further basis for the case study company intends to analyze the results by the end of 2014, the creation of a small pot restaurant test store to view their business model, the right business model to be copied and then a chain restaurant brands. Product characteristics, eat at ease, and rinse the mouth, a small pot restaurant chain value for money, very few in the Taiwan market, the use of this study in-depth understanding of consumer needs, to meet consumer demand, thus creating consumer demand positive cycle. Find a business model to assist the case company to become a leader in the Taiwan market A small pot industry. Economies of scale more than 100 stores, the interest rate was more than 10%.Through the analysis of this study to explore the gap competitor strategies and business models, and thus the company's strategy to develop the case A diamond model and business model into the market gap. And to provide differentiated value to the family, white-collar workers, such as business and younger customers.
Services: to provide excellent service to establish a standardized and customized services, differentiated advantages and competitors to form, build customer value and brand image.
Dining areas: the flagship store strategy to provide quality amplifier stylish minimalist environment of large stores (over 200 seats), with peers dining environment with differentiated advantages, build customer value and brand image.
Products: offers a unique product of modern eating habits toward products taste good healthy + happy + direction.Value proposition: the case company A company providing delicious, healthy, good dining environment and value for money products to consumers, the process of creating the overall revenue and profit growth.
In this study, entrepreneurial perspective and the use of qualitative research to explore the analysis is expected to provide more accurate and chain case company A small hot pot restaurant industry, and a better chance of a successful business model for the food and beverage industry to provide a little bit of a personal contribution. In this study, interviews competitors during interviews involving technology and corporate secrets interviewee some reservations, and therefore slightly affected and restrictions on the study.

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