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研究生: 林志穎
Lin, Jhih-Ying
論文名稱: Customer Tenure and the Ability to Meet or Beat Sales Forecast
Customer Tenure and the Ability to Meet or Beat Sales Forecast
指導教授: 陳政芳
Chen, Jeng-Fang
學位類別: 碩士
Master
系所名稱: 管理學院 - 會計學系
Department of Accountancy
論文出版年: 2010
畢業學年度: 98
語文別: 英文
論文頁數: 40
中文關鍵詞: 收入操弄客戶合作期間分析師預期
外文關鍵詞: Revenue manipulation, Customer tenure, Analyst forecast
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  • 本研究探討公司和顧客合作關係越持久和公司利用收入操弄達到分析師預期之間的關係,以及查核的會計事務所對於公司收入操弄的影響能力。

    實證結果顯示,公司和顧客合作關係越持久,公司越可以以收入操弄的方式達到分析師的銷貨收入預期,而當查核人員同時查核公司和顧客,公司利用收入操弄達到分析師預期的情況會增加;此種結果代表公司和顧客合作期間越長,公司收入操弄的能力越強,而查核人員同時查核公司和顧客並無法降低公司收入操弄的行為。

    This study examines the relation between customer tenure and a firm’s ability to use discretionary revenues to meet or beat analysts’ earnings forecasts. The empirical evidence shows that firms with longer customer tenure are more likely to report level of discretionary revenues that allow them to meet or beat sales forecast. The result suggests that long-term customer relationship may be detrimental to earnings quality. Further, the results show that the positive relation between customer tenure and the use of discretionary revenues to meet or beat sales forecast is more severe when the firm and its customer share the same auditor.

    Index 1. Introduction 1 2. Literature review 5 2.1 Background 5 2.3 Analysts Forecast 8 2.4 Customer Tenure 9 3. Hypotheses 12 4. Sample selection and empirical model 14 4.1 Sample selection 14 4.2 Sample characteristics 21 4.3 Descriptive statistics 22 5. Empirical results 27 6. Conclusion, limitations, and future research 30

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