在加盟體系的相關研究上，大多數的文獻都從授權商的角度來看待整個加盟關係，然而卻比較少有文獻是以加盟商的角度出發，以不一樣的立場和觀點來檢視授權商和加盟商之間的合作關係，因此本研究將秉持著加盟商的觀點，來探討他們與授權商之間的互動關係。

面對街頭上到處林立的加盟店，我們時常發現到加盟店的汰換率很高，有些店家在開業不久後，就隨之關門，相反地有些店家卻生意興隆，他們與授權商維持著長久的加盟關係，種種現象不禁讓我們好奇加盟商們是在考慮那些因素後，才會決定他們往後是否將延續與目前授權商的合作關係，或是選擇毅然決然地終止加盟契約，針對這議題，本研究將透過權力依賴理論和社會交換理論，探討授權商的協助、授權商與加盟商之間的合作性溝通、加盟商的依賴、承諾、信任和其續約意向之間的關係。

本研究的調查對象是涵蓋全台灣各產業的加盟商們，並透過親自拜訪加盟店，詢問有意願填寫問卷的加盟商們視為我們最主要的研究對象，另外為了彌補地理和交通上的限制，我們也利用部分的電子問卷作為調查工具，最後本研究實際收回272份有效問卷，其中195份為紙本問卷以及77份電子問卷，而該研究的樣本回收率為88.54%，在資料蒐集齊全後，我們將進行樣本的敘述性統計分析、信效度分析、驗證性因素分析與迴歸分析的檢驗。

分析結果顯示授權商協助對加盟商依賴與信任、合作性溝通對加盟商信任與依賴、加盟商信任對承諾，以及加盟商依賴和承諾對其續約意向間，皆存在著顯著地正向關係，不過在合作性溝通對加盟商承諾，這假設則不成立，至於模型中各構念間的中介效果，大致上都成立，只有授權商與加盟商之間的合作性溝通對加盟商承諾，再對加盟商的續約意向，這條路徑的中介效果不顯著。

The purpose of this study is to examine six essential constructs that may lead to successful long-term franchising relationships: franchisor’s support, collaborative communication, franchisee’s trust, franchisee’s dependence, franchisee’s commitment and intention to remain. Power-dependence theory and social exchange theory provide the basis for developing this research model. Our survey results of 272 franchisee’s responses were analyzed to test the proposed hypotheses. By using regression analysis, the results showed (a) franchisor’s support is positively associated with franchisee’s trust and dependence, (b) collaborative communication is positively associated with franchisee’s trust and dependence, (c) franchisee’s trust is positively associated with franchisee’s commitment and (d) franchisee’s dependence and commitment are positively associated with their intention to remain in a franchise system. However, only one hypothesis from collaborative communication to franchisee’s commitment is not significant.

台灣連鎖暨加盟協會. (2014). TCFA台灣連鎖店年鑑. 台北市: 社團法人台灣連鎖暨加盟協會.
林震岩. (2010). 多變量分析 : SPSS的操作與應用. 台北市: 智勝文化.
經濟部商業司. (2010). 連鎖加盟產業事業管理法令研究報告. 檢自: http://gcis.nat.gov.tw/fc/files/2010_22RD.pdf.
Ajzen, I., & Driver, B. L. (1991). Prediction of Leisure Participation from Behavioral, Normative, and Control Beliefs: An Application of The Theory of Planned Behavior. Leisure Sciences, 13(3), 185-204.
Allen, N. J., & Meyer, J. P. (1990). The Measurement and Antecedents of Affective, Continuance and Normative Commitment to the Organization. Journal of occupational psychology, 63(1), 1-18.
Altinay, L., & Brookes, M. (2012). Factors Influencing Relationship Development in Franchise Partnerships. Journal of Services Marketing, 26(4), 278-292.
Altinay, L., Brookes, M., Yeung, R., & Aktas, G. (2014). Franchisees’ Perceptions of Relationship Development in Franchise Partnerships. Journal of Services Marketing, 28(6), 509-519.
Anderson, E., & Weitz, B. (1989). Determinants of Continuity in Conventional Industrial Channel Dyads. Marketing science, 8(4), 310-323.
Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of marketing, 54(1), 42-58.
Bigley, N. (2006). Online Training: Things to Know before You Launch. Franchising World, 38(8), 28-30.
Blau, P. M. (1964). Exchange and Power in Social Life. New York: Wiley.
Bordonaba-Juste, V., & Polo-Redondo, Y. (2008). The Effect of Relationship Marketing Strategy on Franchise Channels: Evidence from Spanish Franchisees. Journal of Marketing Channels, 15(1), 71-91.
Brookes, M., & Roper, A. (2011). International Master Franchise Agreements: An Investigation of Control from Operational, Relational and Evolutionary Perspectives. European Journal of Marketing, 45(7/8), 1253-1276.
Brown, J. R., Lusch, R. F., & Muehling, D. D. (1983). Conflict and Power-Dependence Relations in Retailer-Supplier Channels. Journal of Retailing, 59(4), 53-80.
Buchanan, L. (1992). Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals. Journal of Marketing research, 29(1), 65-75.
Bunchman, T. (2006). Success in Selling B2B Franchises. Franchising World, 38(11), 60.
Chiou, J. S., Hsieh, C. H., & Yang, C. H. (2004). The Effect of Franchisors’ Communication, Service Assistance, and Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System. Journal of Small Business Management, 42(1), 19-36.
Chung, K.-H., & Shin, J.-I. (2010). The Antecedents and Consequents of Relationship Quality in Internet Shopping. Asia Pacific Journal of Marketing and Logistics, 22(4), 473-491.
Combs, J. G., Ketchen, D. J., Shook, C. L., & Short, J. C. (2011). Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges. Journal of Management, 37(1), 99-126.
Dant, R. P., Weaven, S. K., Baker, B. L., & Jeon, H. J. J. (2013). An Introspective Examination of Single-unit versus Multi-unit Franchisees. Journal of the Academy of Marketing Science, 41(4), 473-496.
Davies, M. A., Lassar, W., Manolis, C., Prince, M., & Winsor, R. D. (2011). A Model of Trust and Compliance in Franchise Relationships. Journal of Business Venturing, 26(3), 321-340.
Doherty, A. M., & Alexander, N. (2004). Relationship Development in International Retail Franchising: Case Study Evidence from the UK Fashion Sector. European Journal of Marketing, 38(9/10), 1215-1235.
Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer–Seller Relationships. Journal of marketing, 61(2), 35-51.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing Buyer-Seller Relationships. Journal of marketing, 51(2), 11-27.
El-Ansary, A. I., & Stern, L. W. (1972). Power Measurement in the Distribution Channel. Journal of Marketing research, 9(1), 47-52.
Emerson, R. M. (1962). Power-Dependence Relations. American sociological review, 27(1), 31-41.
Feierstein, L. (2004). The Uniform Franchise Offering Circular. Franchising World, 36(5), 67.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing research, 18(1), 39-50.
Forward, J., & Fulop, C. (1993). Elements of a Franchise: the Experiences of Established Firms. Service Industries Journal, 13(4), 159-161.
Frazer, L. (2001). Causes of Disruption to Franchise Operations. Journal of Business Research, 54(3), 227-234.
Frazer, L. (2003). Franchising. In J. McColl-Kennedy (Ed.), Services Marketing: A Managerial Approach (pp. 419-441). Brisbane: John Wiley & Sons.
Frazier, G. L. (1983). On the Measurement of Interfirm Power in Channels of Distribution. Journal of Marketing research, 20(2), 158-166.
Frazier, G. L., & Rody, R. C. (1991). The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels. The Journal of marketing, 55(1), 52-69.
Frazier, G. L., & Summers, J. O. (1984). Interfirm Influence Strategies and Their Application within Distribution Channels. Journal of marketing, 48(3), 43-55.
French Jr, J. R., & Raven, B. (1959). The Bases of Social Power. In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Oxford, England: University of Michigan.
Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationships. Journal of marketing, 58(2), 1-19.
Gauzente, C. (2003). Measuring Franchisees’ Satisfaction: Theoretical Considerations and Empirical Testing. International Journal of Retail & Distribution Management, 31(10), 508-517.
Hair, J. F., Black, W. C., Anderson, R. E., & Tatham, R. L. (2009). Multivariate Data Analysis. Englewood Cliffs, NJ: Prentice Hall
Hallen, L., Johanson, J., & Seyed-Mohamed, N. (1991). Interfirm Adaptation in Business Relationships. Journal of marketing, 55(2), 29-37.
Hamrin, V., McCarthy, E. M., & Tyson, V. (2010). Pediatric Psychotropic Medication Initiation and Adherence: A Literature Review Based on Social Exchange Theory. Journal of Child and Adolescent Psychiatric Nursing, 23(3), 151-172.
Hanafiah, M. H., & Li, J. (2009). Goals Attainment and Franchisees ‘Intention to Remain in the Franchise Systems: a Study in Malaysia. Paper presented at the Proceedings of the 4th European Conference on Entrepreneurship and Innovation.
Harmon, T. R., & Griffiths, M. A. (2008). Franchisee Perceived Relationship Value. Journal of Business & Industrial Marketing, 23(4), 256-263.
Heide, J. B., & John, G. (1988). The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels. Journal of marketing, 52(1), 20-35.
Hingley, M. K. (2005). Power Imbalanced Relationships: Cases from UK Fresh Food Supply. International Journal of Retail & Distribution Management, 33(8), 551-569.
Homans, G. C. (1950). The Human Group New Brunswick, NJ: Transaction Publishers.
Homans, G. C. (1958). Social Behavior as Exchange. American journal of sociology, 63(6), 597-606.
Homans, G. C. (1974). Elementary Forms of Social Behavior. New York: Harcourt Brace Jovanovich.
Huber, G., & Daft, R. (1987). The information environments of organizations. In F. Jablin, L. Putnam, K. Roberts & L. Porter (Eds.), Handbook of organizational communications: An interdisciplinary perspective (pp. 130-164). Newbury Park, CA: Sage.
Jacobs, D. (1974). Dependency and Vulnerability: An Exchange Approach to the Control of Organizations. Administrative science quarterly, 19(1), 45-59.
Joshi, A. W. (2009). Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control. Journal of marketing, 73(1), 133-150.
Judd, R. J., & Justis, R. T. (2004). Franchising (3rd ed.). Houston, TX: Dame Publications.
Kale, S. H. (1986). Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country. Journal of Marketing research, 23(4), 387-393.
King, C., Grace, D., & Weaven, S. (2013). Developing Brand Champions: A Franchisee Perspective. Journal of Marketing Management, 29(11-12), 1308-1336.
Koza, K. L., & Dant, R. P. (2007). Effects of Relationship Climate, Control Mechanism, and Communications on Conflict Resolution Behavior and Performance Outcomes. Journal of Retailing, 83(3), 279-296.
Kumar, N. (1996). The Power of Trust in Manufacturer-Retailer Relationships. Harvard Business Review, 74(6), 92-106.
Lambe, C. J., Wittmann, C. M., & Spekman, R. E. (2001). Social Exchange Theory and Research on Business-to-Business Relational Exchange. Journal of Business-to-Business Marketing, 8(3), 1-36.
Laurie, C. (2000). Partners for the Millennium. Franchising World, 32(1), 12-20.
Lawler, E. J., & Thye, S. R. (2006). Social Exchange Theory of Emotions. In J. E. Stets & J. H. Turner (Eds.), Handbook of the Sociology of Emotions (pp. 295-320). New York: Springer.
Lee, K.-Y., Hsu, Y.-C., Chen, M.-H., & Huang, H.-L. (2010). How Collaborative Communication to Promote the Satisfaction and Loyalty of Franchisees: Exploring the Moderating Effect of Net Profit. Asia Pacific Management Review, 15(4), 567-584.
Liu, T.-C., Victor Chen, J., & Hsu, P.-Y. (2014). Opportunity Recognition and Cooperation Flexibility of Entrepreneurial Franchisees. Industrial Management & Data Systems, 114(4), 506-525.
Lucia-Palacios, L., Bordonaba-Juste, V., Madanoglu, M., & Alon, I. (2014). Franchising and Value Signaling. Journal of Services Marketing, 28(2), 105-115.
Lusch, R. F., & Brown, J. R. (1996). Interdependency, Contracting, and Relational Behavior in Marketing Channels. Journal of marketing, 60(4), 19-38.
Macneil, I. R. (1980). The New Social Contract: An Inquiry into Modern Contractual Relations. New Haven, CT: Yale University Press.
Meek, W. R., Davis‐Sramek, B., Baucus, M. S., & Germain, R. N. (2011). Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave. Entrepreneurship Theory and Practice, 35(3), 559-581.
Mignonac, K., Vandenberghe, C., Perrigot, R., El Akremi, A., & Herrbach, O. (2013). A Multi‐Study Investigation of Outcomes of Franchisees' Affective Commitment to Their Franchise Organization. Entrepreneurship Theory and Practice, 37(4), 1-28.
Mohr, J., & Nevin, J. R. (1990). Communication Strategies in Marketing Channels: A Theoretical Perspective. Journal of marketing, 54(4), 36-51.
Mohr, J., & Spekman, R. (1994). Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques. Strategic management journal, 15(2), 135-152.
Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1996). Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control. Journal of marketing, 60(3), 103-115.
Mohr, J. J., & Sohi, R. S. (1996). Communication Flows in Distribution Channels: Impact on Assessments of Communication Quality and Satisfaction. Journal of Retailing, 71(4), 393-415.
Molm, L. D. (1985). Relative Effects of Individual Dependencies: Further Tests of the Relation between Power Imbalance and Power Use. Social Forces, 63(3), 810-837.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of marketing, 58(3), 20-38.
Morrison, K. A. (1996). An Empirical Test of a Model of Franchisee Job Satisfaction. Journal of Small Business Management, 34(3), 27-41.
Morrison, K. A. (1997). How Franchise Job Satisfaction and Personality Affects Performance, Organizational Commitment, Franchisor Relations, and Intention to Remain. Journal of Small Business Management, 35(3), 39-67.
Mubleman, J. (1996). The Franchise Relationship Channel. Franchising World, 28(1), 20-24.
Peters, L. D., & Fletcher, K. P. (2004). Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams. Journal of Marketing Management, 20(7-8), 741-770.
Rice, R. E. (2008). Unusual Routines: Organizational (Non) Sensemaking. Journal of Communication, 58(1), 1-19.
Rodríguez, N. G., Pére, M. J. S., & Gutiérrez, J. A. T. (2006). Dependence as a Moderator in the Relationship Between Franchisors and Franchisees: The Case of Services Franchises. Journal of Marketing Channels, 13(2), 3-27.
Roh, E. Y., & Yoon, J.-H. (2009). Franchisor's Ongoing Support and Franchisee's Satisfaction: A Case of Ice Cream Franchising in Korea. International Journal of Contemporary Hospitality Management, 21(1), 85-99.
Salancik, G. R., & Pfeffer, J. (1978). The External Control of Organizations: A Resource Dependence Perspective. New York: Harper and Row.
Sherman, A. (1993). Building a foundation for the responsible development of a franchising program. Paper presented at the Proceedings of Society of Franchising Seventh Annual Conference.
Sherman, A., & Schaeffer, A. (2005). Preparing the UFOC for Overseas Franchisors. Franchising World, 37(5), 62-65.
Sprecher, S. (1998). Social Exchange Theories and Sexuality. Journal of Sex Research, 35(1), 32-43.
Stern, L., & El-Ansary, A. I. (1977). Marketing Channels. Englewood Cliffs, N.J. : Prentice Hall, Inc.
Terry, A. (1993). The Distribution of Goods and Services through Business Format Franchising. Current Commercial Law, 1(1), 18-23.
Thibaut, J. W., & Kelley, H. H. (1959). The Social Psychology of Groups. New York: Wiley.
Tikoo, S. (2002). Franchiser Influence Strategy Use and Franchisee Experience and Dependence. Journal of Retailing, 78(3), 183-192.
Tikoo, S. (2005). Franchisor Use of Influence and Conflict in a Business Format Franchise System. International Journal of Retail & Distribution Management, 33(5), 329-342.
Victoria Bordonaba‐Juste, M., & Polo‐Redondo, Y. (2008). Differences between Short and Long-term Relationships: An Empirical Analysis in Franchise Systems. Journal of Strategic Marketing, 16(4), 327-354.
Weaven, S., Frazer, L., & Giddings, J. (2010). New Perspectives on the Causes of Franchising Conflict in Australia. Asia Pacific Journal of Marketing and Logistics, 22(2), 135-155.
Weaven, S. K., Grace, D. A., Frazer, L., & Giddings, J. (2014). Processual Antecedents of Perceived Channel Conflict in Franchising. Journal of Business Economics and Management, 15(2), 316-334.
Wong, A., & Sohal, A. (2002). An Examination of the Relationship between Trust, Commitment and Relationship Quality. International Journal of Retail & Distribution Management, 30(1), 34-50.
Wu, W.-Y., Chiag, C.-Y., Wu, Y.-J., & Tu, H.-J. (2004). The Influencing Factors of Commitment and Business Integration on Supply Chain Management. Industrial Management & Data Systems, 104(4), 322-333.
Zafirovski, M. (2005). Social Exchange Theory under Scrutiny: A Positive Critique of Its Economic-Behaviorist Formulations. Electronic Journal of Sociology, 2, 1-40.