| 研究生: |
楊惠君 Yang, Hui-chun |
|---|---|
| 論文名稱: |
以顧客及夥伴關係管理觀點探討資訊服務業之價值 |
| 指導教授: |
耿伯文
Kreng, B. |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 資訊管理研究所 Institute of Information Management |
| 論文出版年: | 2002 |
| 畢業學年度: | 90 |
| 語文別: | 中文 |
| 論文頁數: | 69 |
| 中文關鍵詞: | 工作流程 、資訊服務提供者 、夥伴關係管理 、語意網路 、顧客關係管理 |
| 外文關鍵詞: | Information service provider, semantic network, workflow, Partner Relationship Management, Customer Relationship Management |
| 相關次數: | 點閱:213 下載:6 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
以往企業體皆以製造者角度思考其產品之生產與提供,但隨著市場力量之增強,改變了過去的經營模式,顧客將扮演企業的重要夥伴,經由顧客之需求,決定產銷模式及策略進而建立緊密的價值鏈,成為一生存之必要條件。
由於企業外在環境之變化迅速,傳統的資訊部門已無法用最少的資源,達成企業多元化的資訊需求,資訊系統的外包與外購,已成為一種常態,以開放型市場及顧客觀點而言,公司之資訊部門應自居為公司各單位之資訊服務提供者,進而以顧客需求為趨動力,向上引發外購及外包流程,將資訊部門轉型為具整合功能之資訊服務公司,才足以應付企業多變的資訊需求。
本論文將針對資訊服務產業,從顧客價值觀點,藉由資訊服務業與夥伴合作之工作流程,找尋其活動價值,以語意網路方式,描繪並建立資訊服務業與顧客及夥伴的互動模式,並建立跨組織互動之相關連結屬性,以做為後續開發、追蹤資訊運作系統,並從中找尋資訊服務產業之跨組織整合模式。
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