隨著科技發展與整體商業環境變遷，供應鏈之上下游結構已從傳統製造商強勢之時代逐漸走向通路強勢之環境。以往的供應鏈文獻研究中，通常以通路成員相互平等、或者製造商強勢作為背景，再從而延伸出各種不同契約；但鮮有人研究通路強勢的環境底下，供應鏈成員中各種互動情形。本研究因此想要在通路強勢的前提下，探討單一通路商採取對其有利之契約（寄售制）時，與單一製造商之互動情況。另一方面，延遲策略為一供應鏈中探討已久的議題，但罕有文獻探討過通路強勢的環境底下，延遲策略對整體供應鏈和各成員獲利分配的影響。

因此本研究應用賽局理論，探討具有單一商品且由一家通路商與一家供應商組成之供應鏈中，強勢之通路商採取寄售制時，延遲策略對於總體供應鏈利潤的影響，並與未採用延遲策略的供應鏈表現比較。比較的結果發現不論是在集中式系統或是寄售制底下，延遲策略都的確可以有效增進供應鏈整體獲利；通路商和製造商的互動狀況在使用延遲生產策略時，和使用單純寄售制契約相同，但延遲定價策略會導致通路商不再保證利潤能大於製造商。

With the development of technology and the change of business environment, the power structure of the supply chain has been changed. Literature used to assume a supply chain with a dominant manufacturer, or both members (manufacturer and retailer) have equal right, but few of them studied a supply chain with a dominant retailer. This paper examines how a retailer interacts with a manufacturer when the retailer is much more powerful. Besides, postponement strategy has been studied for a long time, but few of them have studied how postponement strategy influences the chain members and the chain profit when a dominant retailer us a consignment contract.

This thesis uses game theory to study how postponement strategies influence chain profit when a dominant retailer us a consignment contract, and compares with the supply chain without postponement strategies. The numerical results show that postponement strategies improved the chain profit under a centralized system and consignment contract. The interaction between the retailer and the manufacturer is the same when using production-postponement, but the profit of retailer is sometimes less than the manufacturer when using price-postponement.

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