| 研究生: |
賴蓉禾 Lai, Jung-Ho |
|---|---|
| 論文名稱: |
國際策略聯盟的經驗價值 Experiential Learning and Firm Performance in International Strategic Alliances |
| 指導教授: |
張紹基
Chang, Shao-Chi |
| 學位類別: |
博士 Doctor |
| 系所名稱: |
管理學院 - 國際企業研究所 Institute of International Business |
| 論文出版年: | 2007 |
| 畢業學年度: | 95 |
| 語文別: | 英文 |
| 論文頁數: | 115 |
| 中文關鍵詞: | 國際策略聯盟 、經驗價值 、股票報酬 、非股權合作 、營運表現 |
| 外文關鍵詞: | International alliance, Experience, Stock return, Non-equity, Operating performance |
| 相關次數: | 點閱:85 下載:3 |
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本研究以美國上市公司為研究對象,探討企業從事國際策略聯盟時,以往策略聯盟經驗是否有助於企業未來聯盟績效的提升。以往探討國際策略聯盟經驗價值之文獻均以合資為探討對象,尚無以非股權型態之策略聯盟為探討對象。鑑於合資型態策略聯盟之經驗價值並無定論,探討非股權型態策略聯盟之經驗價值當可對此議題有更深入的理解。本研究同時以短期股價宣告效果、長期實際營運績效,以及長期股票持有報酬率為績效指標,前兩者的一致代表策略聯盟是著眼於長期利益而非短期效益,而長期股票持有報酬率如為異常,代表該聯盟利益並無法在短期宣告期間內完全反應。本研究實證結果顯示,當企業從事國際策略聯盟時,普遍能受惠於以往的策略聯盟經驗,包括一般性、特定文化、特定國家以及特定型態。此外,聯盟的複雜度也會影響經驗之價值,涉及技術交流與移轉之聯盟經驗較無涉及技術交流之聯盟經驗更為有價值,而聯盟伙伴來自開發中國家的經驗,也較聯盟伙伴來自已開發國家之經驗更為有價值。在績效指標上,短期宣告效果與長期營運績效兩者是一致的,而長期股票持有報酬率則無顯著反應。
This study investigates whether firms learn to manage non-equity involved international strategic alliances (ISAs) as experience accumulates. Previous studies on the issue of inter-firm experiential learning have focused mostly on joint ventures. The question of whether and how firms learn from their alliance experiences in the domain of international, non-equity involved strategic alliances has never been investigated. Given the mixed evidence of experience effect on joint ventures, investigating the experience issue against non-equity alliances will yield a new insight on this topic. Specifically, our study simultaneously adopts short-run stock market reaction, long-run operating performance, and long-run buy-and-hold returns as performance measures to assess ISA value creation. Consistency among the three measures indicates that short-run stock price performance is in accordance with the long-run market’s expectations. Our findings show that on the whole, firms learn from the general form of ISA experiences. They also benefit from experiences specific to the partner’s sociocultural group, country, and alliance activity type. Moreover, the experience effect is greatly moderated by firms’ intellectual capital in that firms with abundant intellectual capital are more capable of internalizing previous experiences to benefit successive ISAs. Finally, experiences under great uncertainty, in terms of technical form alliances, are found to be more imperative than non-technical form alliances. While the performance measures of short-run stock market reaction and long-run operating performance demonstrate consistent findings, another performance measure, long-run buy-and-hold returns, however, fails to uncover similar evidence. This result verifies that the market’s expectations of ISA benefits are orientated to long run gains instead of limited to immediate cash flow changes. Finally, the stock market responds to ISA announcements immediately after the news is released, and there is neither significant underreaction nor overreaction to ISA announcements in the long run.
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