在針對家電產品舉例如洗衣機、冷氣機等等，能否能夠符合靜音、高效節能以及符合綠能環保等等皆逐漸受到消費者的重視，在這些家電產品內部設計上，皆有漆包線的存在，也是本研究想要探討的產品。
本研究以「漆包線」為例，依文獻回顧建立價格促銷、產品品質、服務品質對於知覺價值與製造商購買意願影響之架構，並調查有效樣本100份，運用信度效度檢定與因素、廻歸分析，進行研究結果分析與假設驗證，本研究相關分析結果如下。
首先，價格促銷、產品品質與服務品質皆受到知覺價值的影響，第二方面，假設購買意願是在知覺價值影響下，結果為部份成立，第三方面，對於顧客購買意願來看，服務品質是影響較大的。
最後，希望日後的研究者能夠再提供更多變數加以探討與驗證，期望得到更精準的經營規劃建議。

Consumers have become more conscious about the performance of home appliances such as washing machine, air conditioner and so on. The characteristics such as voices muted, energy efficiency and environmental protection all be noticed one after the other. These home appliances all have the component of enameled copper wire inside. Although the price of enameled copper wire is important without doubt. If the manufacturers of enameled copper wire could level up their product quality, and service quality, could those two factors affect the business buyers purchase intention? This is the main purpose of this study.

Based on the literature review, established a conceptual model among price promotion, product quality, service quality, perceived value and purchase intentions and tried to identify the determinations of purchasing enameled copper wire. One hundred usable questionnaires were collected. Reliability and validity were first tested. Regression analyses were performed to test the hypotheses. The results of this research are as the followings.

First, price promotion, product quality and service quality are all important for customers.
Second, the assumption of “purchase intention is under the influence of perceived value” is partially supported.
Third, service quality is the most important factor to influence purchase intention.

Finally, we hope future research continue to explore the impact of other variables on the purchase intention of "enameled copper wire" to offer more accuracy suggestion for business planning.

中文文獻:
王又鵬，2001，「促銷品牌知名度與促銷活動類型對消費者購買意圖之影響研究」,
實踐學報,32,161-176。
王璟滎，2012，「產品品質、服務品質、情緒及行為意圖關係之研究」，彰化市：大葉
大學管理學院碩士班碩士論文。
余佩佩，2001，「全面品質管制、供應商選擇、供應商參與、資訊運籌管理與組織績
效關係之研究-台灣、香港之比較關係」，台南市：國立成功大學工業管理研究所
碩士論文。
呂惠富，(2008)，促銷活動對於運動鞋品牌評價及購買意願之影響，休閒暨觀光產業
研究3(1):1-14。
李朝枝，2011，「產品知識與知覺風險對消費者購買意圖關連之研究-以智慧型手持裝
置為例」，致遠技術學院企業管理系暨服務業經營管理研究所碩士論文。
吳明隆，2008，「SPSS統計應用實務」，五南圖出書。
許士軍，1987，「管理學」，台北市：東華書局。
許祐誠，2015，「促銷活動對連鎖咖啡館消費者的知覺價值、滿意度與忠誠度關係影
響之研究-以台中市星巴克、85°C與City Café為例」，台中市：逢甲大學土地管
理學系碩士學位論文。
陳柏洲，2010，「價格促銷頻率及價格折扣幅度對於購買意願之影響」，花蓮市：國立
東華大學企業管理學系碩士論文。
葉書芳，2002，「服務品質、關係品質、以及服務補救與顧客行為意向關係之實證研
究-以國內航空業為例」，台南市：國立成功大學工業管理研究所碩士論文。
翁玉玲，2008，「服務品質、服務失誤服務補救對顧客後續行為意向之關係研究-以國
內A電子公司為例」，台中市：朝陽科技大學保險金融管理系碩士論文。
蔡東峻、李曉青，2005，「折扣比例、品牌形象和產品種類對消費者知覺品質和知覺
風險的影響」，中山管理評論，第13卷第1期，頁143-176。
顏福佑，2011，「影響購買意願之因素探討-以服務涉入為干擾變數」，高雄市：國立
高雄應用科技大學企業管理研究所碩士論文。

英文文獻:
Amiti Mary & Amit K. Khandelwal, “Import Competition and Quality Upgrading”The Review.,
Dodds, W. B., Monroe, K. B. & Grewal, D..1991. “Effects of price, brand and store、information on buyers’ product evaluations”. Journal of Marketing Research, 28, 307-319.
Davis, S. J., Inman, J., & McAlister, L. (1992). Promotion has a negative effect on
brand evaluations-or does It? Additional Disconfirming Evidence Journal Of
Marketing Research, 29, 143-148.
Han, J. & Han, D..2001. “A framework for analyzing customer value of internet business”. Journal of Information Technology Theory and Application, 3(5), 25-38.
Krishna, A (1991). Effect of dealing patterns on consumer perceptions of deal frequency
and willingness to pay. Journal of Marketing Research, 28, 441-451.
Kotler,Philip.(2000).Marketing management : Analysis, planning, implementation, and
control,10th Edition, New Jesey, Prentice-Hill Conmpany.
Ladhari, R., & Morales, M. (2008). Perceived Service Quality, Perceived Value and
Recommendation. Library Management, 29(4), 352-366.
Neslin, S. A. (1989). An alternative explanation for lower repeat rate after promotion
purchases. Journal of Marketing Research, 26, 205-213.
Monroe,K.& Krishnan,R.(1985).The effect of on subjective product evaluation .In
J.Jocoby & J.C.Olson(Eds.),Perceived quality: How consumers view stores and
merchandise.(pp;209-232).Lexington, MA: Lexington books.
Monroe, K.B. 1990. Pricing: Making profitable decisions. New York: McGraw-Hill Book Co.
Parasuraman, A., Zeithaml, V. A.& Berry, L. L.(1988).SERVQUAL: a multiple-item scale
for measuring customer perceptions of service quality, Journal of Retailing,64(1),
12-40.
Raghubir, P., & Corfman, K. (1999). When do price promotions affect pretrial brand
evaluation. Journal of Marketing Research, 36, 211-222.
Sweeney, J.C. & Soutar, G..2001. “Customer perceived value: the development of multiple item scale”, Journal of Retailing, 71(2), 203-2.
Teas, Kenneth R. and Sanjeev Agarwal.2000. “The effect of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value”, Journal of the Academy of Marketing Science, 28(2), 278-290.
Webster, F. E.(1965).The deal-prone consumer, Journal of Marketing Research,2,186-189.
Woodruff,R.B., and Gardial, S.F.,“Know Your Customer”,New approaches to understanding customer value and satisfaction. Cambridge: Blackwell, 1996.
Woodruff,R.B.(1997).Customer value:The next source of competitive advantage, Journal of the Academy of Marketing Science,Vol.25,No.2,pp;139-153.
Zeithaml, Valerie A..1988. “Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence”, Journal of Marketing, 52(July), 2-22.

網站參考文獻
1. 漆包線定義~維基百科
http://www.twwiki.com/wiki/%E6%BC%86%E5%8C%85%E7%B7%9A
2. 大亞電線電纜官網，http://www.taya.com.tw/products/index.php?cat_id=3
3. 太平洋電線電纜官網，http://www.pewc.com.tw/tc/index.asp
4. 台一國際股份有限公司官網，http://www.tai-i-int.com.tw/
5. LME~維基百科
https://zh.wikipedia.org/zh-tw/%E4%BC%A6%E6%95%A6%E9%87%91%E5%B1%9E%E4%BA%A4%E6%98%93%E6%89%80
6. 經濟部投資審議會，http://www.moeaic.gov.tw/system_external/ctlr?PRO=FrontPage
7. 經濟部統計處，http://www.moea.gov.tw/Mns/dos/home/Home.aspx