This research focuses on the impact of CSR news media coverage on firm performance in the financial industry specifically Banking Services, Investment, and Insurance. Based on the CSR-related news articles collected from 60 firms, we find that CSR activities publicized on media have a positive relationship with a firm's return on equity. Furthermore, we also found that a firm's return on equity is positively associated with social CSR news covering product innovation, employee relationship, community, and human rights. However, the return on equity has no relationship with the media coverage on environmental CSR news.

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