| 研究生: |
陳睿妤 Chen, Jui-Yu |
|---|---|
| 論文名稱: |
室內設計公司商業模式探討 An Exploratory Research on Business Models of Interior Design Companies |
| 指導教授: |
王瑜琳
Wang, Yu-Lin |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 經營管理碩士學位學程(AMBA) Advanced Master of Business Administration (AMBA) |
| 論文出版年: | 2020 |
| 畢業學年度: | 108 |
| 語文別: | 中文 |
| 論文頁數: | 73 |
| 中文關鍵詞: | 室內設計 、商業模式 |
| 外文關鍵詞: | Interior Design, Business Models |
| 相關次數: | 點閱:95 下載:1 |
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室內設計工作涉及設計與施工兩個相輔的層次,由設計師了解屋主的需求後,利用本身專業技術,將業主想法與需求,融合自身專業意見,繪製在圖面上,經由設計之後的圖面再由工班或廠商去製作。
現代人對居住空間的要求越來越講究也慢慢朝向科技化、環保化、精緻化及特色化等面向發展,因此台灣人買房也帶動室內設計公司需求成長而市場上也越來越可以接受室內設計師這個行業的頭銜,認為術業有專攻,交給專業的人替他們服務,才可以打造更優質的居住空間。
本研究主要探索台灣室內設計公司的商業模式,透過Osterwalder與Pigneur (2012)在《獲利世代》提出的商業模式圖,以九大要素為基本架構,設計訪談問卷,藉由實際訪談台中地區三家室內設計公司,協助整理具體的商業模式,廣泛應用在相關產業,希望可作為了解該產業新生命與新未來之依據,或者提供給新進者之參考。同時,透過瞭解室內設計之商業模式,期許更進一步了解成功室內設計公司商業模式之關鍵要素,以提供未來產業發展趨勢參考價值。
研究結果可將室內設計公司之商業模式歸納為下列兩種方式:
依據公司規模不同歸納成兩類,(一)大型室內設計公司的商業模式策略,建議持續創新產品成為市場的領導品牌、以及型塑品牌價值,成為企業策略的主要手段,進而吸引更多消費者(二)中型室內設計公司的商業模式策略為建立合作夥伴聯盟、創造額外的附加價值,創造互惠的產業經濟。
The interior design work involves two complementary levels of design and construction. After the designer understands the owner ’s needs, he/she will use his/her professional expertise to integrate the owner’s ideas and needs with his/her own expert opinions to reflect on design. After the design, it can then send it to make by the workshop or the manufacturer.
People in today's world is to consider their living space to be more particular, like developing their living area towards more technology, environmental protection, refinement, and specialization. Therefore, the purchase of houses for Taiwanese people has also driven the growth of demand for interior design companies, and the market becomes more and more acceptable to believes the title of interior designer that the art industry has a specialization. It is only for professional people to serve them to create a better living space.
This study mainly explores the business models of Taiwanese interior design companies. Through the business model diagram proposed by Osterwalder and Pigneur (2012) in "Business Model Generation," the nine significant elements are used as the necessary framework to design the interview questionnaire. The interior design company assists in collating specific business models and is widely used in related industries, hoping to serve as a basis for understanding the new life and future of the industry to provide references for new entrants. At the same time, by following the business model of interior design, I hope to understand further the critical elements of a successful interior design company's business model to provide a reference value for future industrial development trends.
The research results can summarize the business model of interior design companies into the following two ways:
According to the company's size, it can divide into two categories. First, the business model's strategy of sizeable interior design companies recommended continuing innovating new products toward the market's leading brand. The value of the model brand, becoming the primary means of corporate strategy, and thus attracting more consumers. Second, the business model strategy of medium-sized interior design companies is to establish partner alliances, create additional added value, and create a mutually beneficial industrial economy.
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