Air-taxi 此種客製化運輸服務發展已經逐漸受到旅客們的重視，尤以目前
兩岸直航包機的熱絡，我們可預期未來Air-taxi 在兩岸會有蓬勃的發展。
本研究主要有兩部分，分別探討Air-taxi 營運以及Air-taxi 電子商務系統
的建置。在營運面上，我們發現華東的城市是Air-taxi 初期營運的最佳
航點，每人每小時的費用約在台幣一萬六到兩萬一間；而在系統面上，
我們藉由層級分析法(AHP)的理論邏輯評估建置Air-taxi 電子商務系統
的關鍵因素，結果顯示旅客最關心的是安全因素，其次為資訊因素。除
上述結果外，我們的研究團隊也提出了Air-taxi 電子商務系統的雛形，
包括主要的系統流程以及必須的系統功能，在未來業者有心投入兩岸
Air-taxi 市場時，可參照本研究成果及經營需求調整營運策略，減少損失
並保障Air-taxi 的服務品質。

The notion of air-taxi service is of much current interest. Since the
cross-strait charters are growing quickly, the development of cross-strait
air-taxi service can be expected. The study presents works to investigate the
air-taxi operation and implement of air-taxi E-Commerce system. In part of
air-taxi operation, results shows that the cities in East China would be
adequate choice for operation in early stage and the fare of each passenger
for an hour is about NT: 16,000-21,000. In the other part, air-taxi system,
key factors of implementing air-taxi EC system are proposed through AHP
procedure. Result shows travelers have more concerns on security and
information issues. Besides the results our research team proposed a
prototype of an air-taxi EC system, including main system process and
system functions. In near future, air-taxi operators can adjust their operating
strategies basing results in the study. A better quality of air-taxi service, thus,
will come true.

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