在心理學、經濟學、財務等領域的研究顯示天氣情況越佳，當地個體的情緒較為正面。當消費者的心情愈正向，往往會願意花更多的錢進行消費，本研究使用問卷方式取得來店消費者的個人基本資料、購買預算及購買品項的資訊，再透過迴歸分析檢驗天氣狀況與購買預算之間的關聯性。實證結果顯示日照水準會影響消費者的購買服飾預算；這結果呼應先前研究的結果，亦即證實陽光影響消費者情緒，使得負面情緒的減少，進而提高消費支出的水準。這個結果為文獻的影響做出了貢獻，說明外部氛圍會對消費者購物行為造成影響。

Summary
The author of this article used an empirical research method to record the consumption factors of potential customers in detail by using a fixed number of market questionnaires, and to evaluate the effect by using ordered logistic regression models.
Based on this, I was able to practice many theoretical proof models that I learned in the EMBA guesthouse in the past three years, and also had the opportunity to analyze consumption behavior by modules through narrative statistical models and decompose their correlation and correspondence individually.
Under the special weather variability factors, the regional consumers demonstrated the collinear diagnosis of the empirical questionnaires, and then regressed to analyze the response and response mode of the cut-out boutique clothing!
This is a delicate consumer era. The market economy is moving towards a personalized mode, and clothing-cutting business owners must turn passive to active. In the past, people always had the negative response of relying on destiny. Now, through learning and demonstration, it can be changed to“reaching whatever within sight”. There may be unpredictable situations in the sky, but through learning, we believe that a man’s determination will conquer the nature.

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