本研究旨在探討智慧型裝置使用者的知覺自主支持與其自主需求、能力需求、關係需求及意見回饋之關係；並以人口統計變數為背景變項瞭解其在使用者自主支持知覺與意見回饋之差異。

本研究採用問卷調查法，以207位使用者為研究對象，以自主支持量表、基本需求量表及意見回饋量表為研究工具進行調查。研究結果摘要如下:

一、自主支持對自主需求、能力需求及關係需求呈現正向關係。
二、自主需求、能力需求及關係需求對意見回饋呈現正向關係。
三、不同性別在意見回饋部分達顯著差異。
四、不同職業在自主支持部分達顯著差異。

本研究主要貢獻分述如下。首先，本研究將自我決定理論應用在行銷領域；
其次，本實證研究將組織公民行為的概念衍伸至顧客公民行為，探討自主支持對顧客自發行為的影響，即使用者知覺自主支持與意見回饋之相關性；最後，本研究替應用程式開發商找到提高使用者意見回饋的關鍵因素，並對手機應用程式開發商提出若干建議，以供參考。

The purpose of this research is to understand the relationship between autonomy support, autonomy need, competence need, relatedness need, and feedback. This study also wants to investigate whether different demographic variables have different impact on autonomy support and feedback.

The research is performed through the questionnaire survey and 207 samples complete a set of instruments, including “The Work Climate Questionnaire", “Basic Need Satisfaction at Work” and “The Feedback Questionnaire”. The conclusions can be summarized as following:

1.Autonomy support were positively related to autonomy need, competence need, and relatedness need.
2.Autonomy need, competence need, and relatedness need were positively related to feedback.
3.Different gender has significant differences in feedback.
4.Different occupations have significant differences in autonomy support.

The main contributions of this study are as follows. First, this study applied self-determination theory to marketing areas; Secondly, this study explores the concept of organizational citizenship behavior to customer citizenship behavior; Finally, this study offers some suggestions to application developers.

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